Plastic. If anything inspires to reduce your use, it’s this.

Monday, June 9th, 2008 | Blog Talk, Case Studies and New Orgs/Campaigns, Green Marketing, Interesting Articles

Fellow Twitter follower Jeremiah Owyang (@jowyang) who works at Forrester Research shared this motivating video series with me titled: The Toxic Garbage Island.

Long time considered ‘urban myth,’ this series seeks out the truth about the supposed ‘Garbage Island’ the size of Texas floating in the middle of the Pacific north of Hawaii between California and Japan.

Videographers, along with University of Missouri researcher (go Tigers!) Dr. Frederick Vom Saal, took a 3-week trip to the Garbage Island and produced a 12-video series to create awareness and provide a visual for everyone back at home. (warning: some video coverage uses minor extreme language….course, the issue is pretty extreme in itself.) Share any reactions you might have in the comments. I was personally stunned, and motivated to cut down. For the more official website with the video series, blog and pictures, click here. (having troubles embedding video…lo siento!) Trust me tho, it’s worth it!

I once talked with a teacher who said every year she took her class on a field trip to a landfill…she said it was more for the life lesson than curriculum planning. I hope my future kids, whenever I do hopefully have them, has a teacher like that someday. =)

photo credit: tuff-titmouse


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1 Comment to Plastic. If anything inspires to reduce your use, it’s this.

[...] Charles Moore, who’s work is also discussed in the article, has been conducting research in the famed “Garbage Patch” reported to be the size of Texas at the heart of the Gyre. I discovered a 12 part video series project that he captained recently along with a professor from the University of Missouri in a post from Social Butterfly. [...]

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Alexandra Bornkessel

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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