Passion Meets Purpose – Let’s #Rock2012

Friday, January 13th, 2012 | Multiple Sclerosis, SocialButterfly

How are you applying purpose to your passion? Between blogging with Razoo and working at IQ Solutions on fun projects such as launching Healthy People 2020 and our Nation’s Leading Health Indicators, it’s been awhile.  There are two announcements I want to share:

Evolving Beyond the Free Agent Fundraiser

Jo Rampy crossing the finish line at the inaugural TRI 2 Encourage with her family.

My family and I (pictured above) have launched a nonprofit foundation to help advance multiple sclerosis research called the Rampy MS Research Foundation. Our vision? Find a cure for MS within our lifetime. You may recall how my family and I have been free-agent fundraisers for the multiple sclerosis community over the past six years. From all of our efforts combined, we’ve been a part of raising half a million dollars for MS.

Wanting to place a focus on MS research specifically, we’ve made our work official by achieving 501(c)3 status. Spearheaded by my dad, we have already created a partnership with the University of Arkansas’s Medical Sciences (UAMS) Department of Neurology and Multiple Sclerosis. Together, we are hosting an MS Research Symposium on January 24 where we will be kicking off 2012′s TRIFEST for MS happening this upcoming Labor Day in Bentonville, AR. Expect more updates on this as our Foundation continues to grow.

Read Our Family’s Story  -  Follow Our Chief Encouragement Officer on Twitter

Introducing Professor Bornkessel

One of my aspirations is to always be learning. To grow, you challenge yourself by embarking on new adventures–such as teaching the first-ever “Health Promotion & Social Media” course at American University.

If you want to follow along, I’m having the students read the latest edition of Kotler and Lee’s  book, Social Marketing: Influencing Behaviors for Good and The Dragonfly Effect by Stanford Professor Jennifer Aaker.  Students will also be partaking in a number of labs and projects to not only grow their knowledge but also learn by doing. Over the semester, I will work to share insights gained from this experience and questions raised on the role of social media in health promotion and behavior change. In other words, this blogger is back!

How are you spreading your wings in 2012?

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  • http://twitter.com/Nedra Nedra Weinreich

    Congratulations on both of these pieces of news! :-)

  • http://twitter.com/geoffliving Geoff Livingston

    Way to go, Alex.  Follow your heart, and follow your dreams.  You’ll keep going to great places.

  • http://pulseandsignal.com/ Andre Blackman

    So happy for you Alex! This is what life is all about for us. Onward to the new year!

  • http://twitter.com/SocialBttrfly Alexandra Bornkessel

    Thanks Nedra! It’s  people like you, Geoff, and Andre that inspire me to keep learning, keep improving and keep challenging myself to push onward and upward. No one said changing the world was going to be easy. ;)

  • http://twitter.com/SocialBttrfly Alexandra Bornkessel

    Thanks Geoff–I’ve really enjoyed working with you and the great folks at Razoo over the past few months!

  • http://twitter.com/SocialBttrfly Alexandra Bornkessel

    You said it Andre. I appreciate your ongoing encouragement, support and willingness to challenge the status quo with me.  Now, let’s #rock2012!

Alexandra Bornkessel

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

Email: abornkessel@fly4change.com

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