Upon my flight into Baltimore the other day, I read an interesting US Airways Magazine article in its Digital Life Section titled: For Change, Use a Wiki. This particular article for some odd reason, I can’t find online, but it was written by Dan Tynan who also has his own blog Tynan on Technology.
In this article, Tynan leads stating:
“Collaborative Web sites are becoming tools for social change. [Continuing] …What started as an easy way to collaborate has morphed into a tool that could change the world.”
This article first gained my attention because it talked about wikis in particular and how they could relate to social change movements. Backing up, a wiki is a collaborative work space of web pages that allows for anyone who can access them to edit, contribute or modify content. A wiki can also track the editing process and can either be public for open access, such as Wikipedia, or be used internally with access for certain users.
Tynan’s article raised my eyebrows  because he raises attention that Wikis are now turning the term collective work into collective action. And, today, of all things, guess what I find… THE SOCIAL MARKETING WIKI.
- Social Marketing Wiki
- Mission: Highlight and provide a learning, collaborative resource for social marketers. The wiki is an open source for ‘people who want to pass along and exchange ideas, methods, examples and wisdom of introducing and enhancing the knowledge and skills of social marketing among various groups of people.’ -Lefebvre
I was elated! To my surprise, this wiki was originally established in 2006 according to a blog post by social marketing expert Craig Lefebvre! And, I am just now finding it…at least late, is better than never. The wiki has categories for: academic programs, case studies, definitions, research studies, professional development, Job Postings, and many more resources and materials.
The wiki was launched by a group from the social marketing listserv and its top contributors include Lefebvre, social marketing researcher Stephen Dann, and others. The wiki currently has 120 members, and has some recent activity.
Anyone know any updates on the wiki and where it stands? Would love to discuss. Thanks!
The other reason this article grabbed my attention was because it brought up the issue of anonymity when dealing with collective action and social change. Stay tuned for the next post for more information.