SocialButterfly

Quote of the Week: Why the Web Was Won

Saturday, June 19th, 2010 | Quote of the Week, Social Marketing, Web Communications | No Comments

Have you ever been in a meeting and someone tells you: We aren’t in the behavior change business, we just want to raise awareness? You are not alone. Put take heart, there are those who know better. Especially in the times of the Web, behavior change–and micro-choices that lead to a great action–are even more possible.

In a post titled Designing for Networks, Mike Arauz captures the potential of the Web–beyond its ability to be a distribution channel, beyond its ability to influence and beyond its use in achieving awareness:

If you only use the Internet in order to raise awareness, and perhaps to influence perception, then you are missing out on what the Web was made for: to enable large networks of people to come together for effective purposes through sharing, cooperating, and organizing collective action.

It might have been okay to work towards just “awareness” in the past, but with today’s technology, we can achieve more. I believe that the Web increases our ability to measure, evaluate and influence behavior change. The thing is: Behavior change is no longer on the same playing field. Just like journalism is evolving and the media, the way we influence behavior change and achieve behavior change has evolved. We, as practitioners, must evolve with it. I recently came across another quote that embodies this belief from one of the TurningPoint Collaborative’s PDFs, The Basics of Social Marketing:

The process of heightening awareness, shifting attitudes, and strengthening knowledge is valuable if, and only if, it leads to action.

Why do we want someone to know to exercise, eat right, and get their vaccines? Because we want them to act on that knowledge to prevent disease. Why do we want teens to know that drinking impairs their ability to drive? Because we don’t want them to drink and drive and hurt themselves or others.

Your Challenge

This week, think about why the Web was won. Sure–it can house knowledge and be a database of information–but it is more and can be more for you, your organization and your cause. Think about your bottom line–What is it you want to accomplish? Solve? Create? End? Start? Because at some level it involves behavior, especially if you are working in a Web environment. Do you want people to click on a certain link, read a certain story, donate to your causes—these are all online behaviors.

PS: Do you like these challenges? Are these helpful? I want to help you in being effective. And, I know I like prompts–do you?

Tags: action, attitudes, awareness, behavior, behavior change, collective action, evaluate, influence, internet, knowledge, measure, Mike Arauz, shift, Social Marketing, Technology, TurningPoint Collaborative, web

Twitter Promotes Social Good

Sunday, April 25th, 2010 | Twitterverse, Uncategorized | 1 Comment

There’s been a development with Twitter (surprise). But this time, it’s for social good. A little link found itself on the Twitter homepage, and with it, Twitter has entered a more formal “Twitter for Social Good” status. See the screen shot below.

If you click on that little link, you are directed to “hope140.org” with a personal note from @ev and @biz, the founders of Twitter. They share that in this space, they will highlight social movements that deserve our attention. Currently, the site features Haiti efforts and efforts for World Malaria Day. A stream called the “Ecosystem of Hope” also provides tweets provided by nonprofits. On individual cause pages, Twitter provides a variety of action-oriented ways to get involved:

• Highlights tweets from related organizations working towards the cause,
• Highlights tweets from around the world about the cause,
• Provides sponsors names,
• Provides actionable retweets for fund-raising efforts using rt2give.com,
• Offers real-time fund-raising results,
• Promote mobile fund-raising efforts,
• Suggested Twitter accounts to follow,
• Tips on how to best use Twitter to support a specific cause,
• and more.

It’ll be interesting to see how this space evolves–how Twitter will choose what to highlight and how nonprofits react. In a way, it reminds me of BlogCatalog’s “BloggersUnite” initiative. For those wanting to be featured, Twitter refers you to its case studies to learn best practices. To be officially considered for what Twitter is calling its “Twitter for Good” program, they provide a contact form.

What are your thoughts–how should Twitter use its leverage for good?

Tags: Haiti, hope, hope140, Malaria, nonprofit, social good, social media for social good, twitter, twitter for good, Twitter for Social Good

The One Review of the iPad You Must Read

Monday, April 5th, 2010 | Interesting Articles, Web Communications, journalism | 3 Comments

On the social media and tech stream this week, we have the iPad. Despite my thoughts on how the name “iPad” was determined, the iPad draws one’s curiosity.

I don’t have an iPad nor have I seen one in person, but Jeff Jarvis’ review captures two of the bigger implications of this new technology that deserve your attention.

• Web sites vs. Apps
• Content Consuming vs. Content Creating

I’m not going to repeat all that Jarvis says in his review–I’ll let you read his words directly as his points are worth your time and consideration. Instead, I’ll add in my own comments.

On Web sites vs. Apps: As mobile marketing continues to grow and evolve across the board (fyi: Mobile Health Conference coming up in May), this will become an ever-greater question. Not just in terms of execution and strategy, but also in terms of analytics. Many organizations are just now getting a grasp on their Web site analytics and how the data can offer insight and direction regarding an organization’s overall mission and objectives. The next phase many are working to figure out–is how to measure and assess not just a Web site–but a Web presence. The division between a site-based Web and an app-based Web will throw in another element into the analytics puzzle.

On Content Consuming vs. Content Creating: I may not have an iPad, but I do have the Barnes and Noble Nook. I love my Nook, but I want to do so much more with it. Barnes and Noble, if you’re reading this, please borrow a page from Netflix. So, I understand Jarvis’ point. As a consumer, there are times when I appreciate that my Nook is an ereader–nothing else. But there are times–where I want more. With the ipad, you have some degree of more–but not everything. Like Jarvis said, you don’t even have a camera (which seemed odd to me when the iPad launched). I think there is a need for balance. I don’t want another mini computer that I can connect to my email and social networks. I also don’t want another phone or a super machine. What I do want–is a relaxing user environment where I have the option to create, share and consume at my leisure on my terms. But then again, maybe I’m not the audience for the iPad. Maybe there are those that just want to consume–and not create or distribute.

Thoughts on Publishing and Content: I find this conversation interesting not because of the Web vs. App conversation or the hardware vs. software talk, but more so because it gets to the heart of publishing and distribution of content. The development of e-readers are changing the world of publishing and how the traditional business-model of journalism operates. Many are hoping, that if done right, it can “save” journalism. But here’s the thing: Journalism does not need saving. Instead, it needs pioneering. Perhaps, the “business-model” of journalism is where the rubber meets the road. This is where we need our innovations…  in my humble opinion.

In general, I agree with Jarvis’ main point about “implications.” How we maneuver down the road of information, communications and consumer-technology, will have implications. This is why, as consumers, it is important for us to know that our choices–where we spend our money, how we relate to information, how we choose to communicate, the type of content we consume and the type of content we produce–carries implications.

Your thoughts needed: Are the iPad, e-readers and tablets the best we can do?

*****

This post was originally going to be the quote of the week–but I couldn’t choose just one sentence to highlight as Jarvis’ whole article stretches one’s thinking.

Tags: Apple, apps, communications, consumer, information, iPad, Jeff Jarvis, Nook, Technology, web

Quote of the Week: Failure Happens (and One Way to Avoid It)

Monday, March 15th, 2010 | Public Health, Quote of the Week, Web Communications | No Comments

This is not a boggy-too sad to read post. This post is about failure, yes, but it’s also about what can be learned from it. This week’s quote comes from Sarah Ragsdale over at the Walking the Path blog:

“Failure happens.”

However, Sarah doesn’t mope and pity in the eye of failure–instead she offers insights into why failure happens based on the text Marketing in Public Health. Sarah reviews four types of common failures when it comes to communications interventions:

1. Strategy failures occur when external barriers exist in the community that cannot be overcome by communication messages. For example, a condom usage campaign may be very effective in raising awareness, but if condoms are not available in the community, the campaign is moot.
2. Execution failures are the result of poorly constructed messaging or targeting the wrong audience. We must always remember to do our homework and study our audiences.
3. Measurement failures happen when we planned the communication strategy appropriately and delivered it well, but we had a poor evaluation strategy. Check out our post on evaluating social media.
4. Expectation failure results from overestimating the campaign’s impact in the community. Change occurred but not to the level stakeholder’s expected.

I would like to call your attention to reason number 3–measurement and evaluation. Why? Because this can be one of the easiest to avoid and is also one of the most important elements in any social marketing campaign. Think about a project that you are currently working on–do you have an evaluation strategy for your communications? If not, some resources you may find helpful are provided below:

• Pubilc Communication Campaign Evaluation (PDF)
• Guidance for Evaluation Mass Communication Health Initiatives (PDF)
• Web Analytics: An Hour a Day (for Web and social media types)
• Complete Web Monitoring (for more Web and social media types)
• Planning a Social Marketing Program Outline from Craig Lefebvre (overview)
• …and for those who want to completely geek-out with me, here is the motherload of all evaluation resources.
• (What other resources do you suggest?)

If you do have an evaluation strategy, I want to also challenge you and ask you two questions: What are you evaluating and why are evaluating it? Often, by asking these questions, you can avoid some of the other failure pitstops that Sarah mentioned. I know our team internally are asking ourselves these very questions on some great projects we are brewing up–and I look forward to continued thoughts from the team and from you. Because when it comes to “success” in social marketing, my head automatically thinks of desired behaviors, behavioral objectives and behavioral outcomes–what does your mind think of?

flickr credit: fireflythegreat

Tags: communications, communications resources, evaluation, evaluation strategy, failure, health communications, health evaluation, measurement, public health planning, Quote, resources, Social Marketing, strategic planning, Walking the Path, web analytics

Making Behavior Fun, Popular and Easy

Wednesday, December 16th, 2009 | Social Marketing, Social Media, Web Communications, campaigns | 8 Comments

If you know social marketing extraordinaire Nancy Lee, then you have heard this saying. Recently, on the social marketing listserv, some dialogue has been shared in response to Nancy Lee and Philip Kotler’s article in Stanford’s Innovation Review titled “Best of Breed,” which looks at corporate social marketing. This could be its own post, but alas, I want to focus on the message of being fun, popular and easy.

Why? Because whether it’s social marketing or corporate social marketing, you are still working to effectively change or influence behavior for good--and an effective way to do so is making your desired behavior fun, popular and easy--which is exactly what started bubbling through on the social marketing list serv as others started sharing some of their favorite fun, popular and easy social marketing initiatives. Enjoy--and when you find yourself running around ragged, ask yourself: Is anyone having fun? Is this easy for people? and go from there.

The Piano Staircase

To encourage passerbyers to take the stairs rather then the escalator (and thus promote physical activity), this group turned the stairs into a piano--whenever you stepped on a stair a different sound would echo--in effect, making taking stairs more exciting than an everyday escalator. I can’t find the source, but it apparently had a 60% success rate. Who’s behind it? Volkswagon. Apparently, Volkswagon has been trying out some experimental marketing based around “The Fun Theory” to see if they could create desired behaviors if the action was made fun. You can read more about the piano staircase and other initiatives such as the recycling arcade and more at TheFunTheory.com.

The Pink Glove Dance

You may have seen this one already, as it’s been circling the blogosphere for a while. But, it’s an example of everyday people--hospital employees--finding a way to make their job fun while communicating a message--that you aren’t alone when taking steps to prevent breast cancer, like getting a mammogram.

Musical Hand Sanitizer

Aas part of Volkswagon’s initiative, they are hosting an awards program on the best “fun” applications for healthy and good behaviors. One entry was a University who had installed hand sanitizers to prevent the spread of germs during the flu season. They found few students using them. Thus, they adopted the fun theory and installed some sounds. Each time someone went for hand sanitizer, a funny noise was created. Results? With the sounds included, students were seven times more likely to use the germ-reducing resource.

Pedestrian TV Traffic Light

In this example, you get some free entertainment while waiting to cross the street. Instead of staring at a red outline of a person wishing it to change with your desired mind control, this traffic light shows TV clips--vidoes from YouTube, funny clips from TV shows, etc. This way, the hope is that you’ll actually wait until it’s safe to cross the street.

Make Your Watermark

Design you own bottle at the vending machine. Granted, I know bottles and paint on bottles isn’t good for the environment. But if you can’t quite get that change initiated, then check out what this group did. To encourage people to buy water over sugary pop or juices form the vending machine, they enabled it so people can design their own water bottle from the vending machine at the point-of-purchase. Now that’s easy, and fun!

Fun, Popular and Easy…Online?

More examples are found on the FunTheory.com Web site mentioned earlier, and I have to admit--it’s fun just looking through them. But, my mind started going: How can you make your online and social media communications fun, popular and easy to help you achieve your behavior change mission? Now, that’s a weighty question. Then, I started thinking about what is it in a Web or social media behavior change initiative that makes it fun, popular and easy:

• FUN: Community-based, drive accountability of others through accountability, collaborative in nature
• Example: Certain online communities help training for a 5k easier by focusing on accountability or making the desired behavior fun by making it social. Other communities, such as the Sister to Sister Foundation’s online community focusing on healthy behaviors for heart health amongst women. These type of communities make healthy behaviors fun by creating accountabilty and making the behavior social.

• POPULAR: Driven by influencers and respected peers in the community or content area the desired behavior resides.
• Example: AIDS.gov video-storytelling. AIDS.gov encouraged state officials to create their video on why its important to get tested for HIV. Another example? HHS’ flu PSA contest. Not only was this driven and announced by the HHS Secretary herself, but it was also supported and promoted by all of HHS’ agencies. And it’s winner--come on, who’s more popular than a rapping doctor?

• EASY: This may be the most important when it comes to the online arena. Because, for people to use the technology combined with the messages, etc., the technology must first work. It must incorporate usability best practices, be accessible and depending on your audience, address literacy issues, including technology literacy. You technology could be great, but if it’s too complicated and no one uses it, it’s just techology.
• Example: Most recently, AIDS.gov hosted the “Face AIDS” campaign asking people to join in. The effort involved a few steps, but AIDS.gov made it easy and fun by creating a collective flickr account to display all the images. Here’s a thought: Some social media is easy to adopt. one click and your a fan, one click and you are a follower. One click, and you’ve downloaded a healthy recipe book. One click and you have a mobile app to track your physical fitness. How can your organization leverage these easy tools for behavior change?

What about you? What are some of your favorite fun, popular and easy social marketing efforts? Any of those take place online?

Tags: AIDS.gov, behavior, behavior change, collaboration, community, easy, fun, good, innovation, Nancy Lee, Philip Kotler, Piano Staircase, Pink Glove Dance, popular, social, social good, social marketing listserv, social media for social good, Stanford, The Fun Theory, Volkswagon

Four Phases of Online Social Change

Wednesday, December 9th, 2009 | Changeblogging: NP, activism, social change +, Social Media | 3 Comments

You may agree or disagree with me on this, so I encourage your thoughts as I’m transcribing some of my own observations into the online social change field. These observations boil down to four “phases” of online social change that I think reflect our maturity into using social media tools to meet our organization’s aims:

1. Awareness Building
2. Fundraising
3. Contests and Competitions for Change
4. Advocacy

In the beginning, I feel many tools were leveraged as awareness-building mechanisms. From the initial launch of Causes to recruiting fans, followers and friends, many tools were initially set out to further awareness-building of an organization.

Then, I felt like the tools and our use of them matured as we discovered ways to leverage the tools into dollars–from Twestival to Tweetsgiving to Goodsearch. Even Causes adapted and identified birthdays as a way to increase micro-donations. You could say that online fundraising in and of itself has seen a phased formation and continues to evolve. See Beth’s Kanter’s recent post: 5 Social Media Fundraising Trends for 2009.

Then, enter the behemouths–contests and competitions like “America’s Giving Challenge,” hosted by the Case Foundation entered in the next rendition. You could say this ties into a more advanced type of fundraising, but I felt like it deserved to be on its own. As, I don’t yet think this area has been “tapped out” and neither do organizations according to Andre Blackman who interviewed the Robert Wood Johnson Foundation who uses contests and competitions to further public health innovation.

However, where I feel we are still in our infancy is with online advocacy for social change. It’s starting to creep up–just look at LiveEarth’s 2009 campaign “Love, the Climate” where people were encouraged to write love letters to office holders who worked to prevent climate change or the “Be a Voice for Darfur” movement which utilized activist and blogger toolkits to further realize the campaign’s objectives. Even act.ly provided a way for people to create and spread petitions with a call to action via Twitter.

Like I said, I think advocacy is where we have the most potential to further expand. I could be biased based on my government and citizen engagement day-job type of work–but I think there’s more ways we can get involved, as citizens, in decision making and peace keeping in our local, state and Federal governments–even internationally. What about you? Where do you think we have the most room to grow and what do you predict as being phase 5? Perhaps, partnerships and collaborations might be a phase five as we see how online and social media open up new doors of opportunity across organization firewalls. Or, another phase 5 might be storytelling–as more of these functions become interwoven and organizations get better at telling their story.

What do you think?

flickr credit: flatfield

Tags: advocacy, America's Giving Challenge, awareness, awareness-building, Be a Voice for Darfur, causes, change, competition, contest, contest for change, fundraising, good, Goodsearch, innovation, Live Earth, maturirty, online media, opportunity, phases, Public Health, social, social change, social good, Social Media, Tweetsgiving, Twestival

Building a Web Site: Easy as 1, 2 OR 3?

Tuesday, November 3rd, 2009 | Web Communications | 1 Comment

Today, I heard that fundamentally there are three main purposes of a Web site: 1) informational, 2) transactional and 3) community-based. An Informational Web site is one that is primarily a resource. A transactional Web site has a desired action, which is usually associated with e-commerce. And lastly, a community-based Web site is one that is designed to encourage people to interact, network and share.

I’m not one to put things into boxes and draw hard boundaries, but at first I liked this concept. It’s simple. It’s easy. But, after pondering for a second, I got to thinking: is it relevant? We all know the Web is an evolving beast, which is why I think today’s best Web sites pull the best components from each of these three “types”  to creates a stronger vehicle.

Don’t get me wrong, this doesn’t mean that Web sites don’t need to focus. In the world of the Web, I’m seeing the concept of “focusing” becoming increasingly important. For example, these Web sites have focused:

• Wikipedia–Informational
• Amazon–Transactional
• Facebook–Community

But Wikipedia is also a community of editors working together to create a service. Facebook has its own marketplace where transactions are worked out and don’t forget Facebook advertising or monetary exchange through Facebook applications such as Causes. Amazon–though primarily transactional–encourages us to give reviews, rate its products, create gift lists and in essence, build community around the purchases we make. Marinate on that thought for a second and then take this statement into consideration:

Considering current evolutions of the Web and comments such as Shel’s, I’m thinking the text books may need some updating. Web sites still need to focus, but at the same time, they need to add value to the end-consumer, provide products or services or action steps, while also building community. Just take a look around–the sites that we are all using everyday are Web sites that can serve multiple functions. So, get creative. Just because you have a ton of content you have to share, there are ways to not only “inform” people of the content, but also ways to generate actions, make the content interactive and build community. Thus, I answer “all of the above.”

What do you think? What’s your take? Is building a Web site easy as 1, 2, or 3?

flickr credit: Andreanna

Tags: Amazon, community, Community-Based, content, e-commerce, facebook, focus, informational, interactive, online strategy, transactional, web, Web Communications, Web objective, Web site, Web site building, Web strategy, Wikipedia

Are You Keeping the Main Thing, the Main Thing?

Monday, August 3rd, 2009 | Social Media | 9 Comments

I don’t know about you, but this is a question that I make myself answer everyday. Of course, that means that you need to know your main thing. Preparing for marriage over the past year, I’ve found that my main thing has changed. And for me, that’s a good thing because it represents the type of person I want to be, it keeps me more focused, and in in the end, makes me better at everything else.

During one of those moments–you know, the times where you feel like everything is coming at you from all directions and you’re just not sure how you’re going to make it all work–I reached out to my friend Qui, who simply said: “Keep the main thing, the main thing.” Seven simple words that got my head to the ground working, only this time, I was healthier, happier and more productive.

Thus, I want to recognize some colleagues that I know have worked hard this past year to keep the main, the main thing.

Main Thing Keepers

• Andre Blackman: When I first met Andre, he was living in DC as a newlywed working to balance life, marriage, work and his pursuits in public health. I’ll never forget the look on his face when I told him I was engaged, and he said: Just you wait, things will change. (How right you were friend, and I’m a better woman for it!) Fast forward to today, he’s living closer to family, moving the public health field forward and leading the charge in his role at RTI. Nice job Andre!

• Geoff Livingston: I greatly respect Geoff’s approach to work and life. For one, I like how he integrates his love for social change pursuits into his work–nice balancing. Further, if you read his blog or follow him on Twitter, you often hear him give props to his wife. In fact, this past year, Geoff sold his company and joined the CRT/Tanaka crew. In his blog post announcing the big move, Geoff acknowledged his appreciation and renewed relationship with his wife! Even better–His first descriptor in his Twitter bio for the longest time was “husband.” To me, for someone who is so accomplished in our field, to wake up everyday and say he is a husband first, that deserves mad respect.

• Rosetta Thurman: Admittedly, I don’t know Rosetta as well as the other two. But just read her latest post on her own personal revelations when it comes to life, love and the lure of the “career.’ Rosetta, I feel you. I use to deny kids and used to think I was destined to be single–and in fact, I was quite comfortable with that. Now, I’m in love and getting married in a couple months. Thus, I encourage you girl.

• Bonus: Seth Godin. I don’t know him personally, but I feel it’s very easy for us in the social media field to get thrown off-course. In this video, Seth shares these sentiments and challenges us with the question: “Where are the real relationships?…Networking is so important when it’s real, and it’s always a useless distraction when it’s fake.”

Your turn. Who do you know that is keeping the main thing, the main thing? And better yet, how are they doing it?

Tags: Andre Blackman, drive, Geoff Livingston, inspiration, life, life balance, love, main thing, marriage, meaning, motivation, networking, purpose, relationships, Rosetta Thurman, Seth Godin, Social Media

Twitter Follow-and-Fundraise: 7 Tips to Make it Worth the Bait

Friday, July 10th, 2009 | Twitterverse | 4 Comments

Follow @NameYourNonProfit and you could feed 5 villages, save 1000 Trees and create wind energy. Sounds great right? It seems that online, in the social change arena, this seems to be the new infomercial. I’m all for it–if it brings success. And even further–is it affecting real change? Therefore, let’s break it down.

From my own observations of these initiatives, here’s what I have to offer to your organization if you’re working on a “follow-and-fundraise” plan:

1. Wait. Join Twitter first and gain a solid, respectable following according to your organization’s side and market share of the issue at hand. This way, when you make your “call to follow,” it won’t be an empty room you are inviting people to.
2. Set realistic and attainable benchmarks. This will motivate potential Twitter followers to support your cause and spread the word to their own networks. 500,000 new followers, when you are only at 300, might seem a bit daunting and dis-enfranchise people early in the game.
3. Mirror realistic rewards. Similarly, if you want to gain 500,000 followers to merely plant one tree is a bit disheartening. Yes, planting one tree any time is a good thing. However, that’s a lot of work and a lot of people to recruit for one tree. Make the effort worth it.
4. Extend the initiative. So you are working to generate a following and spread the word about a particular event/issue. Don’t stop at that. Extend your overall strategy to incorporate or integrate Twitter into the overall strategy. Or, extend Twitter to off-line events by hosting live-events. Either way, make the message and the action live beyond the technology.
5. Keep momentum. Okay, I’m following you today. But who says I’ll keep following you tomorrow? Or even a month from now? Provide fresh, timely and relevant content that will not only speak to me, but draw me into your mission.
6. Make it fun. Give me a reason to encourage my friends to follow you as well. In fact, provide me with the words to say. Detail it out–It could be a Twitter meme even. For a made up example, imagine @lovewater wants to recruit followers to build X amount of wells. Here’s an idea: Share the call to action. Tell three people you love them and water, and you want them to join the pool party @lovewater. (I was going to say hot tub–but hey, this isn’t the Bachelorette!)
7. Follow-up. If I follow you, give a shout out. Or, keep me updated with how your progress is coming. Have you achieved your goals? What were the results? How can I help or get involved more? Think of the person hitting the “follow” button as the bite. What are you going to do to reel in the fish?

Don’t get me wrong. I’m happy to participate in these campaigns. After all, it’s at low cost to me, the end-consumer. My main point is that I just want these initiatives to be better and the experience to be greater–and overall, I’m wondering why, if it is a low cost, does it seem to not always work?

• What other tips would you suggest, and what are your own observations for these calls to action?
• If your organization has implored this strategy, what were the results, lessons learned or key take aways that we can all learn from?

flickr photo credit: crjr2003

Tags: follow, follow and fundraise, non-profit, Social Media, tactics, twitter

Michael Jackson & Iran: Music to Your Ears

Thursday, July 2nd, 2009 | Changeblogging: NP, activism, social change +, Video | 5 Comments

I’m no expert on the Iran situation. But, I do know when a video has that extra powerful “umph.” Talk about responding to current events (Michael Jackson), harnessing in on emotion, and making a statement through visual storytelling.

Have you seen this video of the events in Iran set to the music of Michael Jackson’s “They Don’t Care About Us” yet? What are your thoughts?

(One more tip: Jocelyn Harmon, in her latest post, also talks about how the Sierra Club recently leveraged ‘timeliness’ in one of its new initiatives as well.)

Tags: activism, change, democracy, freedom, Human RIghts, Iran, michael jackson, social change, They Don't Care About Us, twitter, voice