SocialButterfly

Quote of the Week: Are We Ever Done Working?

Thursday, August 12th, 2010 | Blog Talk, Quote of the Week | 1 Comment

I was out at dinner tonight and overheard another table. Maybe you’ve heard something similiar before. It goes something like this, “He made how much? from that? If only I’d thought of that, I could cash out. Call it a day and be done.” The truth is though, we are never done. I mean really, what is done?

So, as you wrap up your week, ask yourself: What am I working for? Are you working for retirement or are you working with a purpose? Clayton Christensen, over at the Harvard Business Review, offers some great insight into work, meaning and our purpose in life. In his words:

For me, having a clear purpose in my life has been essential. But it was something I had to think long and hard about before I understood it. When I was a Rhodes scholar, I was in a very demanding academic program, trying to cram an extra year’s worth of work into my time at Oxford. I decided to spend an hour every night reading, thinking, and praying about why God put me on this earth. That was a very challenging commitment to keep, because every hour I spent doing that, I wasn’t studying applied econometrics. I was conflicted about whether I could really afford to take that time away from my studies, but I stuck with it—and ultimately figured out the purpose of my life.

Had I instead spent that hour each day learning the latest techniques for mastering the problems of autocorrelation in regression analysis, I would have badly misspent my life. I apply the tools of econometrics a few times a year, but I apply my knowledge of the purpose of my life every day. It’s the single most useful thing I’ve ever learned.

Working with a purpose–no matter what that purpose is–whether it be to put dinner on the table, to provide opportunity for your family to doing what you love, matters. And we are never done. Call it an end-of-the-week rant, but what do you think–are we ever done working?

flickr credit: markbarky

PS: Christensen’s HBR article is quite possibly the best article I’ve read to date. It’s worth the read.

Tags: advice, career advice, Clayton Christensen, Harvard Business Review, knowledge, life meaning, life plan, life purpose, life work, meaning, opportunity, purpose, purposeful, wisdom, work, work matters

Is Public Health a Competition?

Wednesday, August 4th, 2010 | Blog Talk, Public Health, Social Marketing | 3 Comments

The NY Times recently published an article titled, “Tobacco Funds Shrink as Obesity Fight Intensifies,” pitting anti-smoking public health folks against anti-obesity public health folks. The NY Times asked us, in short: Should we focus on addressing obesity over anti-smoking efforts? Is this the right thing?

David Katz, Director of Yale University’s Prevention Research Center, published a response via the Huffington Post to examine the “this vs. that” and “right vs. wrong” approach the NY Times took–and asked another question: What choice are we really making?

Now, this is an important one. The NY Times article does do a great job in bringing up the debate: What are our nation’s health priorites? Katz brings up a second good point: How do you divy resources amongst these health priorities to get the most juice from the squeeze (so to speak)?

First–> Disclaimer–In the words of Katz, I too, am not prepared to answer the NY Times’ question of this or that because I don’t fully know–but then, who does? That said, I have two additions to Katz’s suggestions:

1.  Katz first suggests “conduct modeling exercises to determine what general allocation of research and policy dollars — across an array of conditions, behaviors, and even types of research — would most improve our health over a defined period of time.

To this, I say, that we all need to get more involved and clued into the Healthy People 2020 initiative that is run by the U.S. Department of Health and Human Services (disclaimer:  This project lies within  a client of my employer that I work on). This is a collaborative, science-based approach to setting 10-year national health objectives to promote health and prevent disease. So, when we are talking “this or that” or about our Nation’s health priorities, Healthy People 2020 is a good start. (Stay tuned, in December the Healthy People 2020 objectives will be released along with guidance for achieving the new 10-year targets).

2. Secondly, Katz suggests that we need to be more “holistic.” Going on to say, “A healthy person is healthy…Recent studies have shown that people who don’t smoke, eat well, are active and control their weight are roughly 80 percent less likely to get ANY major chronic disease than their counterparts who do the converse in each case…So, a healthy person doesn’t smoke. A healthy person eats well. A healthy person is physically active.

I couldn’t agree more and this is why–I don’t feel it needs to be an either-or type of situation. It can be all the above. Healthy living (aka living a healthy lifestyle) can be defined by a number of behaviors such as:

• Not smoking
• Eating Right
• Being active

One could argue that other behaviors could be umbrella-ed into healthy living such as getting immunizations or getting preventive screenings. Thus, the message could not just be anti-smoking or anti-obesity, but instead, be about promoting a health lifestyle which encompasses a set number of behaviors. This should be our focus. Thus, I leave you with the same question Katz asks at the conclusion of his Huffington Post article:

What interventions for individuals, families, schools, worksites, communities and more will encourage, promote and empower the adoption and maintenance not of some single preventive strategy, but of healthful living?

flickr credit: lets.book

Tags: anti-obesity, anti-smoking, David Katz, disease prevention, health promotion, healthy living, Huffington Post, new york times, physical activity, prevention, Prevention Research Center, prevention science, Social Marketing, tobacco, Yale

Can We Do It? 7 Roofs, 7 Families, 7 Days… and 7 Questions

Tuesday, June 8th, 2010 | Blog Talk, Changeblogging: NP, activism, social change +, SocialButterfly | 2 Comments

Marketing and communications professionals can learn by studying, learning, training and from doing. In the next seven days, I am going to learn by doing and invite you to join me. What exactly do I mean?

In my last post, I shared news about an upcoming trip to Guatemala my mom, my grandma and I are making alongside fellow changemakers. Part of this trip is working to raise funds to provide seven roofs for seven families in seven days, a total of $1100 ($157 per roof).

7 Questions…

Over the next seven days, I also plan to answer seven questions based on things I learn during this process, insights you help me to discover, why I chose CrowdRise over other fudraising platforms, how fundraising relates to social marketing, the role of the free agent and any other items you may be curious about. I hope this seven-day adventure not only raises funds for those who need it–but also helps us grow as professionals.

So Sound Off:  What questions do you have when it comes to fundraising change?

flickr credit: Travelin’ Librarian

Tags: changemakers, communications, CrowdRise, discovering, fundraising, Guatemala, learning, Marketing, professional development, Q&A, social change

Do You Follow Your Head or Your Heart?

Sunday, May 23rd, 2010 | Blog Talk, Case Studies and New Orgs/Campaigns | No Comments

I believe you can learn something from just about anything–including The Celebrity Apprentice (stay with me). I haven’t watched the show all season–but tuned into the finale by chance. On the finale, an interesting debate arose: In making decisions, including business decisions, do you follow your head or your heart? Here’s the gist:

THE FINALISTS: The finale came down to two people: Holly Robinson Pete and Bret Michaels. Holly–the top-notch, professional project manager who knows the foundation lingo and raised the most money ever for a charity on the show. And Bret Michaels–the rocker with a heart whose creativity has been a driving force, leading to strong results.

THE CAUSES: Bret’s cause is the American Diabetes Association as he himself was diagnosed with Type 1 diabetes when he was six years old. While on The Apprentice, Michaels also learned that his 6-year-old daughter is borderline diabetic as well. Holly’s cause is the HollyRod Foundation–originally inspired by watching her father struggle with Parkinson’s disease, Holly and her husband created the foundation to support families who might not have the means to support a loved one with a serious medical condition. When Holly’s oldest son was diagnosed with autism–the Foundation turned its focus to autism.

THE DIFFERENCE? Storytelling. I can’t believe I’m going to say this, but I think Joan Rivers said it best when she said something along these lines: “If it were as it should be, it would be Holly hands down. But Bret has my vote–the emotion he’s brought to it–you got to go with him.” In sum: Bret shared his story and went behind telling us his story. He drew us in with his raw personality–sharing the effects of diabetes, living his passion and opening his heart. In the end, the crowd and Trump himself, wanted to be a part of that story–they wanted Bret’s story and his mission to be triumphant.

THE WINNER: Bret Michaels.

Holly’s story was personal–but she was more professional. At one point, she said, “I know how to impress executives.” That might be true, but at the end of the day, you’re selling yourself, your story and your mission. Holly impressed us from a professional perspective–she did everything right. But, Bret made it personal. Thus, the big question, do you follow your head or your heart? The case of The Celebrity Apprentice just goes to show–that there are times when the heart wins out, despite all the logic, Excel modules, planning and preparation.

So your challenge–Are you speaking to the head or to the heart? To executives–or to the people? Know your story and share it–real, raw and right to the core.

PS: Join us @read4change and our special guest Stacey Monk of Epic Change as we talk about how storytelling and its role in creating change.

Tags: autism, Bret Michaels, cause marketing, Celebrity Apprentice, diabetes, Holly Robinson Pete, storytelling, TV

Do Big Ideas Need Big Leaders?

Tuesday, May 11th, 2010 | Blog Talk, Experience This?, Interesting Articles | No Comments

Lots of people have big ideas–the next ‘big’ thing. Not everyone executes. This isn’t only applicable to individuals, but also to teams and organizations. Many teams have great ambitions, same with organizations–and some are successful in achieving that idea. But, they may not have reached a point of bigness. Teams need leaders. Organizations need leaders–but to what degree?

Thank You Tim O’Reilly

Inc Magazine recently published an article highlighting Tim O’Reilly and the visionary leadership he is bringing to Washington. Out of all the great things covered in the article and that Tim O’Reilly has said, this one line lives with me the most:

“My original business model — I actually wrote this down — was ‘interesting work for interesting people.’ “

Interesting work for interesting people. The word “interesting” is most critical in this phrase, as, people define interesting differently. I find interesting to mean work that meets more than a bottom-line, that influences people and behaviors for good, that is innovative and leverages the latest research, technologies, and approaches for social change. This is quite specific.

Define Interesting

What Mr. O’Reilly says is applicable not only to organizations–but also to people I often say: “Own your education. Own your career.” To be able to do this, you need to know what is interesting.

Then, you need to find people who you also find interesting–who share similiar interests, people you admire, people who are one step ahead of you, people who think differently that you, motivate you–but again–to find the people, you need to know what interests you in others.

The Role of Leadership

Have you ever been on the other side of a big idea–where, you want to go from good to great? Is it possible to reach bigness without it? Jim Collins, author of Good to Great, I think best gets to the bottom of why leadership is crucial:

“…more than anything else, real people in real companies want to be part of a winning team. They want to contribute to producing real results. They want to feel the excitement and the satisfaction of being part of something that just flat-out works. When people begin to feel the magic of momentum—when they begin to see tangible results and can feel the flywheel start to build speed—that’s when they line up, throw their shoulders to the wheel, and push.”

Interesting needs interesting.

Do you know what interests you?

flickr credit: TechShowNetwork

Tags: business, business insights, interesting, leadership, management, next big thing, Tim O'Reilly

Six Words to Make Ideas Scale

Friday, April 16th, 2010 | Blog Talk | No Comments

Ideas are born everyday–big ideas, little ideas, ideas born from one person and ideas born through thought and application. What makes one idea stand out from another and what makes the idea stick, gain traction and create a movement? Here are six words to help make ideas scale:

1.  Fire: Someone recently offered me some good advice. The said the key to “success” was to always know your end goal. The more you fuel this goal, the more you’ll believe in it and the more you’ll believe in yourself. A blogger I truly admire has been chewing on this lately, and you may relate–I know I did. For me, it’s not just a case of knowing my end goal, but knowing why that’s my end goal. To me, the why over rides the what and is what will drive success. We all have goals–but why do you have them? That is the tougher question, and that is what will get you through the droughts.

2.  Simplify: Life is complicated enough–people don’t need more complication. Identify ideas that simplify tasks (without the use of a 30-slide power point to explain it). Identify ideas that are focused. Here’s a sign that you have overcomplicated your idea: You experience paralysis by analysis. This is a problem for tenant number 2–because it stops you from executing.

3.  Stop: We’ve heard of growing pains. There will come times that you may need to stop. This could mean that you need to simplify the juggling act. Or, it may mean that you stop a product line or stop the way you do something and find a new way. It could mean that you need to stop starting new ideas–and re-focus back on the original idea. As, if we keep starting new ideas all the time–then we aren’t committing to what our end goal is and are spreading the fire too thin.

4.  Execution: My mom always told me, “Don’t try. Do.” Take two seconds and reflect on what you’ve been doing and what you want to be doing. Do you see how much “trying” sneaks up on us? Chris Brogan recently wrote about this in his e-newsletter as well. For those that want to do, we need to eliminate try. Those that make ideas become realizations, just do it. There might be success and there may be failure. But they did it. They learned, and they keep on doing.

5.  Build: There are an infinite number of ideas right? Well, there are perhaps just as many people coming up with those ideas. You see–lots of people are “ideas people.” Everyone seems to have the next big idea or the next big thing. Repeat this to yourself: Being an ideas person does not make you different and will not bring success. If anything, this means you need to connect with more builders. Builders are people that have vision while also being able to plan and make it happen. Builders are the people that fill in the gaps, aren’t afraid of getting messy, and are resourceful.

6.  Contagious: Be contagious–in your thinking, speaking, doing and giving. It’s important to note that being contagious happens naturally–it’s not forced. You and your idea can also be contagious without you knowing it–at any time of the day. So be on the lookout for opportunity, for fellow builders, and fuel for the fire, you never know what might happen. As Seth Godin says, “Great ideas aren’t anointed, they spread through a groundswell of support.”

Bonus Track: These aren’t rules, but they are guidelines. If you like rules, then check out Seth Godin’s post “Rules for Ideas Worth Spreading.” My fav: “Don’t poll your friends. It’s your art, not an election.” Or, check out the book “Made to Stick” to learn some more words to help your ideas spread. Now, go build your fire.

What words help you focus and make ideas scale?

flickr credit: maniwa_pa

Tags: creativity, execution, goal, ideas, motivation, passion, planning, scale, Seth Godin, simplify, thought, venture

The Fight for Good: Disney vs. Pepsi

Sunday, February 7th, 2010 | Blog Talk, Case Studies and New Orgs/Campaigns | 4 Comments

Lots has been said about Pepsi’s Refresh Everything Project. However, not as much has been said about Disney’s “Give a Day. Get a Disney Day.” Why?

Both projects launched around the same time and both stand to do good. Thus, let’s match them up and see who’s left standing: Disney or Pepsi. Let’s begin.

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Disney: Give a Day. Get a Disney Day.
What: Inspire one million people to volunteer a day of service.
How: Individuals can sign-up to volunteer at participating community organizations in their area. In return, that person will be awarded with a 1-day, 1-theme park ticket to the Disneyland® Resort or Walt Disney World® Resort, free.
When: Jan. 1, 2010–Dec. 15, 2010

Pepsi: Refresh Everything Project
What: Award a total of $20 million in grants.
How: Engaging in a social good crowdsourcing experiment.
When: Early 2010

Round 1: Program

Disney: It’s simple–give a day, get a day. It’s easy to understand and process. It’s national yet local–and is on the tail of national calls to service and volunteerism. It’s also collaborative by working with organizations across the nation. It’s also customizable and has something for everyone as any person wanting to participate can type in their zip code and find volunteer opportunities in eight different categories: animals and environment, arts and culture, children and youth, community, education and technology, health and human services, hunger and homelessness, and seniors and elder care.

Pepsi: It’s innovative, creative and “sexy.” It’s also a big investment–$20 million big. Pepsi is also a heavy hitter, and has entered the social good space by doing something new and doing it first, which can work to their advantage. The project is also inclusive–where anyone can submit an idea and anyone can vote up projects and ideas. Pepsi, like Disney, has also divided up the entries into different categories for people to consider: health, arts and culture, food and shelter, the planet, neighborhoods, and education.

Round 2: Usability

Disney: The landing page for this initiative is a bit buried and there is no friendly URL. However, once there, Disney outlines the steps a person needs to take pretty well and makes the process relatively simple. The downside-there’s a lot of small print.

Pepsi: For both Disney’s and Pepsi’s initiatives, you have to create an account. However, for those less technical, the Pepsi site may be harder to navigate and understand–given the complexity of the competition.

Round 3: Authenticity

Disney: This is being promoted–but not as heavily or perhaps just more traditionally as I have seen TV spots. You can argue you this two ways: First, perhaps Disney doesn’t want to dedicate as many resources to a do-good promotion. Or secondly, maybe they don’t want to wave their do-goodness around. Out of the two companies, I’d say Disney has had a tougher road to climb to gain consumer’s trust.

Pepsi: For Pepsi, the Refresh project was a cheaper investment than the Superbowl, and some would argue, is having a higher return on investment. However, it may be too early to tell just what the return on investment really is. What I have noticed–is that they are definitely promoting it through blogger outreach, social media, celebrity endorsement, television ads and Pepsi was also a sponsor to the Superbowl Fan Jam that aired on VH1. Some have also commented that Pepsi’s set-up of the Refresh Project doesn’t express a true commitment to the social change community and dub it more cause-washing. Either way, we’re all talking about it.

Round 4: Impact and Sustainability

Disney: In the short-term, a lot of projects will be accomplished. In the long-term, hopefully people will be inspired to continue volunteering and giving back to their communities. In addition, the participating organizations have an opportunity to engage new community members to their cause and build a long-term relationship with them.

Pepsi: In the short term, people can be inspired by the dreams and ideas for a better world. In the short term, many groups and individuals will receive much needed resources to make things happen and take the efforts to the next level. However, it will be the responsibility of these organizations to put the funds to good use and create and drive the impact and its sustainability. One could also argue it’s the voter’s responsibility to vote for those projects that will be sustainable.

Winner: Disney

While I give props to Pepsi, I think Disney edges them out and this is why:

1. I understand it. My friends, who aren’t bloggers and aren’t techy, know about it, get it, and are participating. It’s simple.

2. It works for both the short-term and the long-term. In the short-term, it encourages volunteering, while working to inspire volunteering as a normal and frequent experience in the long-term.

3. Everybody wins. The organizations get help and an opportunity to build a long-term relationship with volunteers. The volunteer gets a free ticket to Disney. Disney gets people in their parks where they are bound to buy food, souvenirs and more–not to mention the engagement and positive press.

4. It’s collaborative. Disney found a way to not just talk about collaboration, but actually do it. The Huffington Post even claims Disney’s program “is beautiful on so many dimensions.”

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Where the Rubber Meets the Road

When defining the success of these initiatives, here’s the more important question:

• For Pepsi/Disney, did the project increase sales of Pepsi or encourage more people to visit?
• For the do-good community, what is the overall impact of these initiatives to our communities?

Now, what if it’s found that there is a larger impact to our community, but not an advance in sales? That is where I think the rubber will meet the road.. My hope, is that we can continue to learn from one another to make it a win-win so that more organizations think about doing good.

What are your thoughts–Disney or Pepsi?

Note, this write-up is without any specific background knowledge, research or documentation about these initiatives. Also, thank you Pepsi and Disney for embarking on these efforts, as I hope all of us continue to learn and discover new ways to make our world better.

flickr credit (in order): mrkalhoon, vrogy, Express Monorail

Tags: crowdsourcing, Disney, Give a Day Get a Disney Day, giving, impact, inspiration, Pepsi, Pepsi Refresh, Pepsie Refresh Everything, PepsiFresh, social good, sustainability, volunteerism

One Word of Advice for Voters of Pepsi’s Refresh Project

Monday, February 1st, 2010 | Blog Talk, Case Studies and New Orgs/Campaigns | 5 Comments

Sustainability. In a fast-paced, 140-character world, short term and one-hit wonder thinking is rampant. But when it comes to making a difference and solving the great problems of our times, we need to be thinking for the long-term. This is why I hope the voters of Pepsi’s Refresh Everything Project will keep the concept of sustainability top-of-mind.

Let me first say that I applaud Pepsi’s jump into social good–and I hope more groups follow their lead. Perhaps if more did, then we’d have more case studies, a deeper set of lessons learned and more refined best practices. In a sense, we’d have more to talk about. This post is not for the folks at Pepsi. Rather, it’s aimed at the people who are engaging in Pepsi’s Refresh Everything Project.

For those not familiar, Pepsi is foregoing its Superbowl Ads and instead, engaging in a social good experiment. Pepsi will award a total of $20 million in grants over the course of the year. Who will receive the grants? That’s for you, me and everyone else to decide by voting–and a big reason why I hope, each voter, keeps in mind the concept of sustainability when reviewing the proposed projects. (More on how the project works.)

When reviewing the proposals, a thought kept pulsing, growing bigger and bigger inside me. Pepsi is awarding $20 million dollars in resources–but what if you had $20 million dollars or your organization did–how would you allocate those resource and why?

Sure–Recruiting people to help clean the highways is great–but what if we knew of a way to make it where people didn’t litter in the first place?

Sure–It’s great to offer a summer camp to kids to teach them to better appreciate the earth, but how can we scale this to reach more children in more places?

Sure–It’s great to find ways to get people up and moving. But, there are so many good people working to achieve this already. What strategies do they find working? Let’s invest there.

The Pepsi Refresh Project is a great initiative, but it’s just a start. I expect (and hope) we’ll start to see more of it. I also agree with Beth Kanter that, with crowdsourcing efforts, this is where having a key group of content experts involved is key. But, to me, the biggest take-away is that we, as a community, need to be thinking more strategically with our resources–this is why I love social marketing. It addresses both the short-term and the long-term. It looks at advocacy as well as promotion and a wide range of other various tools. It thinks both upstream and downstream. In other words, it offers a framework for us to create sustainable programs, products and services that truly can make a lasting change and a better world.

Thus, to all you voters, when reviewing, please keep in mind the idea of sustainability. What’s going to make the biggest difference for the amount of effort, resources and time?

What about you–what advice do you have either to Pepsi or to the fellow voters?

Tags: behavior change, beth kanter, change, corporate social responsibility, crowdsourcing, CSR, Engagement, framework, good, Pepsi, Pepsi Refresh Everything Project, resource allocation, resources, social good, Social Marketing, sustainability

Beyond Marketing Gadgets, Thingymagigs and Gizmos

Wednesday, January 20th, 2010 | Blog Talk, Changeblogging: NP, activism, social change +, Interesting Articles | 1 Comment

Define today’s concept of: marketing. Now, imagine yourself 40-50 years ago, and define marketing. Notice any big differences? Probably a few come to mind.

I bring this up because I was taught that to know where we are headed, we have to know and understand the past. Rewind back to 1969 when an article called “Broadening the Concept of Marketing” was published by Philip Kotler and Sidney J. Levy (remarkably–you can get a free copy online). My fellow social changers and social marketeers, it was this document that helped paved the way for careers, projects and initiatives we are doing today. It was this document that said marketing was a “societal activity” that can be applied for more than “toothpaste, soap and steel” but that marketing can be transferable to organizations (non-business organizations…aka, nonprofits), persons and ideas. IDEAS.

Fast forward to today, and we are still re-defining and evolving our concept of marketing. Take Seth Godin’s recent post about how we frame marketing.  Or better yet–he explains that marketing is what happens between the frames:

Marketing is what happens when you’re not trying, when you’re being transparent and when there’s no script in place.

With this sentence, one word comes to mind–authenticity. I see all the marketing, talk and chatter about the latest and greatest gizmo. I see people and organizations striving and racing. In between all that, there is authenticity. We must find it, and we must connect with it again if we are to truly be successful–and if we are truly going to make a difference. Makes me think, how will the idea of authenticity broaden marketing for future generations? Discuss.

flickr image credit: planigan412

Tags: academics, authenticity, concept, framing, future, gizmo, idea, ideas, Marketing, past, Philip Kotler, Seth Godin, Technology, theory

How Much Is the Rest of Your Life Worth?

Wednesday, January 13th, 2010 | Blog Talk, Social Entrepreneurship | 6 Comments

Image from Change.org

This is not a wimpy philosophical post. We are talking dollars and sense. (Not a typo). A new business model experimient is in the works, relating to social entrpreneurship called: The Life Investment. Basically, it comes down to this question according to the Social Edge blog:

If an investor offered you a large infusion of unrestricted capital, say $300,000, with the only condition being that you would give them 3% of your income for the rest of your life, would you take the deal?

Apparently, it was fueled by this guy as the concept of personal investment contracts. Then, thanks to Nathaniel Whittemore, Change.org’s Social Entrepreneurship blogger, the conversation grew bigger until three innovative bloggers at SocialEdge, the blog hosted by the Skoll Foundation, took the leap and announced the Thrust Fund. Each has their own startup social entrepreneurship, and here is their offer:

Kjerstin: Offers 6% of her annual income for a $600,000 up front investment.
Saul and Jon: Each offering 3% for $300,000 up front.

Now this gets interesting and I have to say ballsy. If this idea and conversation gets you off your chair and gets your mind thinking, Kjerstin, Saul and Jon are hosting a conversation about their offer saying: “Invest in us; we’ll give you some of our equity for life.” I’m still marinating on this whole concept myself, but I love the innovation here. The details is where it may get tricky–but man, bravo for putting themselves out there and believing in something that strong. What do you think–if you were made the offer, what would you say: Deal? or No Deal?

Tags: belief, capital, Change.org, courage, entrepreneur, equity, faith, funding, innovation, investment, Life Investment, Social Edge, social entrepreneurship, worth