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CDC Asks You to Name That Blog

You may have noticed a fun new badge on the bottom right of SocialButterfly. This badge links to CDC’s recently launched “Gateway to Health Communication and Social Marketing.” This gateway acts as a feeding ground for those looking for resources, tools, templates, case studies and answers to all their questions about social marketing and more. At the very least, it’s a starting point.

Part of this new land is a new CDC  Blog–and guess what–you can be the one to name it! Though, CDC isn’t the only one with a new blog on the market. Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). I know I’m not alone when I jump up and down at these new steps in bringing social marketing to bear. Maybe one day, with organizations with this type of umph and leadership behind us, social marketing will be a household name. Or, at the least, recognize-able as a profession.

So, what would you name the new CDC blog? Here are some thoughts off the top of my head:

  • Push and Pull: Not only does social marketing combine a number push and pull strategies and tactics, but the blog can also serve as a forum for health communicators and social marketeers to debate, discuss, share and “push and pull” insight and information amongst one another.
  • Influence Health: This is action oriented and speaks to behavior change, but also to the impact and influence social marketing and health communications can have. Influence health could be interchanged with a name like Impact Health or Improve Health as well.
  • The Power of Health. This is what we believe in–if we improve health, we improve quality of life, and therein, increase happiness (in sum).
  • Speaking of Health. I didn’t come up with this…someone who already commented over at CDC did, but I like it too. I feel it’s catchy, frames the conversation for health, is action-oriented and can umbrella a number of topics.

What do you think? What would you name it and why?

PS: For a listing of additional blogs, UNC’s School of Public Health has a strong listing of health blogs, and I have a long list of social marketing specific blogs as well.


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6 thoughts on “CDC Asks You to Name That Blog


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    Mike Newton-ward

    I like that it brings together a lot of great information and resources. However, it is heavily weighted toward health communication. And where it presents social marketing it tends to smush it together with health comm., from informational text, to SM being a sub-header under health comm., to descriptions of the various versions of Cynergy. It seesm like CDC is somewhat confused about the to, but I agree that “At the very least, it is a starting point.”


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    Alex Post author

    I agree Mike–it is very health communications heavy. But, at least it’s something. I know there are a lot of questions (slash debate–depending on the company) about the relationship between social marketing and health communications. Perhaps this will be a topic they’ll tackle on the blog. =) I’ve thought about doing it here as well… just haven’t gotten around to that one yet. It’s on my list though.


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    Alex Post author

    Oh–and one last thing. For that reason, it’s why I would aim to not have health in the blog’s title (even though I would see why CDC might want that), but social marketing is applicable to a number of issues beyond health–and that is where I truly see the opportunity for the future of social marketing in particular.


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    Curt Shannon

    Thanks for posting this, and thanks for your comments Mike. You are right that this is a starting point, and we welcome your comments and suggestions about how we can improve the site and make it better and more useful for everyone in the field.


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    Alex Post author

    Thanks for your comment here. I’m currently at the CDC conference in Atlanta. If possible, I’d love to touch base and meet in person. I’d be interested in learning more about the Gateway and the future direction of its development.

    Best,

    Alex


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    Rick

    Interesting, nice way to communicate via a medium which is growing. nice to initiate such type of helpful blogs for the users.

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