Posts from the ‘Uncategorized’ category

Capturing Awe to Inspire Change

Healthcare Experience Design

How are you inspiring awe?

This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. Stanford researchers found that awe expands people’s perception of time, alters decision making and enhances well-being. So how do we capitalize on this for health and beyond?

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Red States. Blue States. These are Social Health States. (Kind of)

Social Health States

How social is your state’s health department?

Newly announced, the “Social Media for Public Health” Twitter chat will be hosted the second Tuesday of every month at 1pm, EST. The host account, @phsocmed, already has over 50 followers and participants are invited to use the hashtag #SM4PH to chime in. But just how social are our health departments anyway? Research shows we still have a ways to go.

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#FirstWorldProblems? Tablet Traffic Trumps Smartphones

#FirstWorld Problems Tablet Meme

What’s your website’s mobile traffic breakdown? 

Adobe’s Digital Index reports that websites now get more Web traffic from tablets, than smartphones. The findings come from Adobe’s review of over 100 billion visits to 1000+ websites world-wide, showing 7% of traffic is driven from smartphones, with tablets edging them out at 8%. The reason? While smartphones are more common, adobe found that users preferred tablets for more in-depth Web browsing.

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Defining Health 2.0

According to a January 2008 study titled How America Searches, Health and Wellness:

  • In the past 12 months, 59% of adults reference the internet to find or access health and wellness information.
  • 67% of adult searchers use general search engines as an online tool or resource for health information and only 7% referred to online drug advertisements.
  • 36% of adult searchers use online health information to see what other consumers say about a medication or treatment

Because of statistics like those above, the concept of ‘Health 2.0’ has increased its usage and importance. Simply, Health 2.0 = the merging of social media into healthcare. However, others see the movement of Health 2.0 as something much wider and farther reaching. Even Google image searching shows a variety of more complex definitions. I’d be interested to see how you all define it for yourselves or for your practice.

Examples of Health 2.0


  • , started in 2006, is the marketplace for care, allowing hospitals and providers to ‘bid’ for consumers’ care
  •, allows patients to review their current doctor’s or a potential doctor’s reviews and ratings
  • DoubleCheckMD, allows consumers to check for potential drug interactions quickly and easily
  • American Well , creates a healthcare marketplace where consumers and physicians come together online to acquire and provide convenient and immediate healthcare services


  • Wikipedia
  • FluWiki
  • WiserWiki, a medical and healthcare information wiki edited exclusively by physicians
  • Clinfo Wiki, a wiki devoted to clinical informatics
  • Ask Dr. Wiki, allows those with a medical background to publish review articles, clinical notes, pearls and/or medical images to the wiki. The main focus has been on Cardiology and Electrophysiology, but they have expanded to other areas.


  • DiabetesMine, a blog all about diabetes
  • HealthMatters (Healthline), a collection of weblogs by professionals, covering different aspects of health, wellness, treatments, and recent advances
  • WebMD, provides health and health-related information

Social Networks


  • ICYou, the source of healthcare videos and videos related to health information
  • Cleveland Clinic on Google Video
  • TauMed, a virtual health community where one can search and share information on a variety of health topics

Online Forums



Health 2.0 researchers warn that patients should be cautious about posting personal health-related information through unsecured social media as health insurance providers could gain access to this information, as well as potential employers.


Social Media combined with health information, patients and user-generated content can be used for:

  • User-generated health ratings for hospitals and doctors
  • Bridge the gap between doctor and patient
  • Bring communities together in new, innovative ways
  • Establishing patients as opinion leaders
  • Managing health and managing community health in new ways

For specific case studies and more information, view this report titled: The Wisdom of Patients: Health Care Meets Online Social Media prepared for the California Healthcare Foundation by Jane Sarasohn-Kahn.

Questions to Ponder

  • Is Health 2.0 helpful or harmful?
  • Is the content trustrworthy? Does it matter? Will consumers take the information at face value?
  • Why are patients labeled as consumers? What does this mean/say about how health 2.0 is being approached?
  • What are the ethical concerns?
  • What are the privacy concerns?

Can’t wait to read your insights in the comments. =)

Helpful Listservs

mailbox Today, someone wanted a list of helpful social marketing websites/resources on the social marketing listserv. Not wanting to be redundant of my Links page….and out of my own curiousity, I’ve created a list of helpful social marketing listservs , and how to join.

First, let’s define a listserv. TechSoup, one of the oldest and largest nonprofit technology assistance agencies, who offers nonprofits a one-stop resource for technology needs, defines a listserv as:

“[an] electronic mailing lists that distributes written discussions to those who subscribe; each posted unit of a discussion shows up in the subscribers’ e-mail boxes. One of the most useful features of e-mail lists or listservs is the fact that you can send the same message to many people at once. Similarly, you can also receive many messages at once in a compiled and organized fashion.”

Social Marketing Listserv

The list is a place for those in academia, in research, and in practice to exchange information to advance the field, create discussion, present issues and debates, and encourage collaboration of resources. Alan Andreasen runs the list.

To join the Social Marketing listserv, subscribe to through email and type subscribe soc-mktg <your name> in the message body (i.e., subscribe soc-mktg John Smith).

Social Marketing in Higher Education Listserv

The purpose for the Social Marketing in Higher Education Listserv is to allow engagement and participation in discussion of the application of evidence- and practice-based social marketing to bring about positive health and social change and enhanced learning on campuses. (taken from the website.)

To subscribe, you must go to this here and fill out the 5 second form.

Fostering Sustainable Behavior Listserv

The Fostering Sustainable Behavior Listserv currently has over 6000 subscribers from around the globe who are involved in delivering environmental programs.

To subscribe, send an email to You will receive a reply asking you to confirm your subscription. Once confirmed, you can post message by sending them to

American Communication Listserv

To join, compose an email to, and in the text area enter: sub ACA-L your name (Write your actual name there instead of “your name.”) Or, go to the online subscription page, and enter in your name and email address.

The Nonprofit-Social-Marketing Listserv

This smaller listserv I think is out of the UK. To subscribe to this list serv, you must fill out the 5 second online application found here.


This list focuses on the subject of marketing for non-profits and NGOs. A partial list of topics include PSAs, low (or no) budget marketing, promotion and advertising, surveys, service quality, marketing planning for non-profits, positioning, market models, relationship marketing, database marketing, and marketing ethics.

To subscribe to Org-Marketing, send the following command to the server in the BODY of the e-mail: SUBSCRIBE Org-Marketing

Nonprofit-Net Listserv

This list covers nonprofit and internet related topics. To subscribe, send the email message ‘SUB NONPROFIT-NET’ to: Listserv (for Federal employees only) Web Content Managers Listserv

This list is open to web content managers from any level of U.S. Government: federal, state, and local. Since the purpose of this group is to exchange ideas among those of us who are in these roles, they do not admit contractors or other private individuals.

To subscribe, send an email to with ‘web content managers listserv’ in the subject line along with your email address, name, job title, and agency.


  • For a list of environmental listservs, this site provides a good comprehensive list.
  • For more nonprofit and related listservs, offers some great ones here.
  • For a long, comprehensive list of more list servs on a variety of communication related topics, the University of Iowa provides a good list here.
  • The American Marketing Association also provides a fuller list of its list-servs and chats.
  • This site also lists about 100 marketing and advertising listservs available.


Please leave the name of your favorite and helpful listserv in the comments. From my search, I have a feeling there are many more out there! Or, which ones, out of them all, do you find most helpful?


Free Rice: Mixing Online Learning and Entertainment with Giving

Have some extra time but also want to engage the brain? Try Free Rice.

Play a simple word game and based on your success, rice will be donated to hungry children.

How It Works

A word appears and asks you to define it. Every definition you correctly identify donates 20 grains of rice. You’re intriguing the mind, using social media tools AND giving. Talk about collaborative innovation.

There are 55 different vocabulary levels, with customized options for your own vocabulary growth…the site says that most people don’t get beyond level 48. Will you be the one to reach level 55?!?

The words are also constantly evaluated on their difficulty level depending on how many people get the word right or wrong and new words are always being added.


Free Rice also lists many reasons why its encourages the development of vocabulary as part of its mission in its FAQ section of its website. They include:

  • Formulate your ideas better
  • Write better papers, emails and business letters
  • Speak more precisely and persuasively
  • Comprehend more of what you read
  • Read faster because you comprehend better
  • Get better grades in high school, college and graduate school
  • Score higher on tests like the SAT, GRE, LSAT and GMAT
  • Perform better at job interviews and conferences
  • Sell yourself, your services, and your products better
  • Be more effective and successful at your job

Who Finances The Donation?

According to the site, the site’s advertisers are the ones who actually pay for the rice to be donated. And, the site itself does not run a profit. Thus, you play, advertisers pay to be listed on the site, that money funds the rice donation.


The United Nations World Food Program (WFP) distributes the rice. The WFP works with over 1,000 organizations in over 75 countries, making it the world’s largest food aid agency. When possible, WFP buys the food through the local growers and economy.


From its start on October 7, 2007 to April 27, 2008, the total number of rice grains donated = 29,724,130,370! For a break down of results, click here.


To learn more about hunger, visit, an interactive site that teaches about hunger and poverty, and even tracks how many hunger deaths occur per hour through a moving, interactive map…

Other Helpful Sites include:

B2School Monday Minute: What is a 'non-profit'

I recently overheard a conversation that got me thinking. Here’s a clip from the conversation:

Person 1: With the rise of a third sector, defined as the non-profit sector, how will this affect both the private and public sectors? And, what are the relationships between the three and what will that mean for the future?

Person 2: Well, what is non-profit? Non-profit means merely a tax break. You have two kinds of non profits. Those that are genuinely good and advocate for their cause efficiently and effectively, but then you have those that don’t. So, when you say non-profit, you’re merely talking about a tax break.

Needless to say, this conversation got me wondering, and I’m still pondering. What is a non-profit? And, say the word ‘non-profit’ is a brand….how do current consumers perceive this brand?

I feel these questions are important because whether you are a political organization, grassroots, religions, a charity, professional organization, foundation, community oriented, advocacy organization, special interest group, etc… how the broad term non-profit is ‘branded’ and perceived could have large implications for your success.

Graduate student from Case Western Reserve University, Kate Luckert, provides a great outline on the definition of non-profits and various examples, including why they may/are important.

About. com‘s definition tends to support Person 2’s definition of a nonprofit:

A nonprofit organization is one that has committed legally not to distribute any net earnings (profits) to individuals with control over it such as members, officers, directors, or trustees. It may pay them for services rendered and goods provided.

The European Research Network states that there is no universally accepted definition to the term: non-profit sector. There is also no universally accepted social marketing definition. My view though is…. if the term non-profit lacks in credibility and reputation, the term social marketing should be used more often to describe certain effots.

Many organizations practice social marketing, but they don’t know it or realize it. Some people say that the term social marketing is too limiting, however, I see it more as an umbrella term backed with credible research.


  • nonprofit.
  • social marketing.
  • private sector.
  • public sector.

How do they relate?

What's Your Anthem?


What’s your personal, social marketing, social change, change the world for the better, non-profit motivating, ignite the passion in people, representative of the times, light the fires anthem/song? or artist?


Here is my playlist so far…though I’m terribly behind in the music scene. =)

  • John Lennon – Imagine
  • Bob Dylan – Blowin’ in the Wind
  • Sam Cooke – A Change is Gonna Come
  • What’s Goin’ On – (depending on your generation) Marvin Gaye or Justin Timberlake/Black Eyed Peas
  • Sly & The Family Stone – Everyday People
  • Respect – Aretha Franklin
  • Celine Dion – Call the Man
  • Brandon Heath – I’m Not Who I Was
  • R Kelly – I Believe I Can Fly
  • Finger Eleven – One Thing
  • Shania Twain – She’s Not Just a Pretty Face
  • India Arie’s version of – The Heart of the Matter
  • India Arie – Video
  • India Arie – I am not My Hair
  • Akon – Sorry, Blame it on Me
  • Alicia Keys – Superwoman
  • Michael Jackson – Man in the Mirror
  • Michael Jackson – Heal the World
  • John Mayer – Waiting on the World to Change
  • Tim McGraw – Live Like You Were Dying
  • Five for Fighting – 100 Years

I’m sure I left a ton out, so feel free to post your own in the comments. =)


David Archuleta just sang the third verse of John Lennon’s Imagine on American Idol tonight.

9 Useful [& free] Web Analytic Time Killers

From searching for web analytic tools and social media that encourage evaluation tools lately, I have been able to generate a fun list of sites that you could easily kill time with….while also having fun and learning technical insights into web analytics. Enjoy, =)

1. SEO Website Grader (Thank you Dr. Stephen Dann for this amazing tool!)

This site allows you to receive a monthly report providing helpful and useful SEO information on any site of your choice, AND to compare it against competing sites. A great resource for any search engine optimization or interactive marketing plans. Warning: Hours of time will go by before you realize it! 😉

2. Is your website Hott or Not….err, ok or ko?

Ok, we’re not in high school anymore, but don’t act like you’ve never checked out the infamous Hott or Not website or uploaded your friend’s picture to the site as a joke…

Well, now you can rate websites based on the design of their homepage with a 1-10 ranking and see the average rating other websites have received. To become a repeat visitor, register your website into the bank and see what other users rate it!

3. Blogpulse

Blogpulse is a Nielsen Buzzmetrics tool that allows one to create customized graphs based on keyword trends for chosen keywords. Other tools include featured keyword graphs based on popular keywords, conversation tracker which follows trackbacks and permalinks between blogs and blogger profiles that show the most recent posts, the sources used, numbers of times the bloggers is cited by fellow bloggers and a list of 10 related blogs. This is great for monitoring how the blogosphere views your brand, topic or organization and helps identify blog networks.

4. Ice Rocket

Ice Rocket is like a smaller version of Blogpulse and allows you to make keyword trend graphs, but only for the most recent three months, while Blogpulse lets you make a graph for the last 6 months.

5. Popular Viral Video Aggregate

Like PopURLS, only for videos, this site shows the most popular videos for YouTube, Metacafe, MySpace, Yahoo, ifilm,, Grounder and Google.

6. See Google’s top sites based on non-keyword metrics

This link takes out all the keyword data in Google and shows you what sites Google sees as the best ranked with the most traffic.

7. Alltop Topic: Social Media

Alltop is a blog aggregate that provides the most recent 5 posts from the top 40 blogs, sorted by topic. Topics include social media, nonprofit, moms, life, dads, career, celebrities, games, SEO, Macintosh, Windows, Journalism, world news, photography and more!

8. PopURLs

PopURLS is an aggregate that provides the most popular links across the web including digg,, flickr, reddit, Truemors, YouTube, Google and Yahoo news, AOL Video, Mahalo, Twitter and more!

9. Hits Log

Hits Log is an SEO tool that allows you to discover your site’s Google Pank Rank and search engine rank. Though not as useful as Website grader, it may be easier for some to use.

    Feel free to add to the list.

Nominated Neighbor: Beth Dunn – social media enthusiast, non-profit practioner, and sock-knitter expert

Continuing my weekly “Blogger Neighborhood Series” and in honor of the great Mr. Rogers, who called us to “Get to know our neighbor,” Beth Dunn over at Small Dots shares her wit, personality and journey as the third neighbor in our series. Dunn was nominated by previously featured blog neighbor, Beth Kanter.

Blog Name: Small Dots

Blog Topic: Social media and other useful technology tools for nonprofits and the people who love them

About the Author: I am the Director of Communications and Technology for the Arts Foundation of Cape Cod. After graduating from Mount Holyoke College, I pursued graduate studies in geology at Syracuse University. When I was 28, I bought a nightclub, euphemistically known as a “live-musicvenue,” in upstate New York and operated that for several years before returning to Cape Cod in 2002. I then worked for several years as a freelance editor for Random House Publishing, Sterling Publishing, and several scientific academic journals, and served as the Director of Communications for the Harwich Junior Theater before joining the Arts Foundation of Cape Cod in 2006.

I’ve been in communications since 1997, nonprofit communications since 2004, and I’ve been blogging since about 2003. I started blogging on a personal blog, and quickly branched out into writing weekly columns for several humor blogs (all of which are now sadly defunct). I’m a darn good public speaker, an enthusiastic baseball fan (but not for the team you would expect), and an ex-professional chef. I am also an expert sock-knitter. Yes, expert.

What’s one lesson you’ve learned from blogging? Be yourself. You can be no other.

If you could lived on any street, which street would you live on and why? Perry Lane. It’s the dirt road on which my great-grandfather’ s house still sits — an 1840 farmhouse on Cape Cod, only a few miles from where I live now. My grandfather had to sell it a few years ago, and none of us had the scratch to buy it from him at the time. I’d love to buy it back from the (very nice) folks who bought it, and then settle there. I mean, those ghosts are MY ghosts.

Who would be your dream real-life neighbor? Annie LaMott. She’s one of my favorite writers; she writes great fiction AND great non-fiction on the subject of writing, and I think we would make terrific neighbors. We have a lot in common, including a certain level of neuroticism, and a peculiar sense of humor.

Why do you blog? I’m a compulsive blogger, and I have been since I first started in 2003. I love to write, and I love how blogging keeps my writing skills sharp. I love the community of people that I have met through writing a blog and reading blogs. Blogging makes me global.

What’s your favorite blog post and why? The one where I compared CEOs (those who are averse to social media) to the Tiv tribe in Africa: Lost in Translation – Social Media and Hamlet. I was remembering that old Intro to Anthropology essay that we all had to read, about the young anthropologist who believes that Hamlet is universal and transcends cultural differences, and she faces hysterical obstacles in her quest to translate it to the indigenous population she is working with in Africa. I like it because it’s typical of the way I think, drawing strange metaphors and parallels from seemingly unrelated disciplines. It’s what we liberal arts college graduates are best at, I think.

Look out next week to see who else has been nominated in the neighborhood!


This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @