Category Archives: SocialButterfly

The One Post I Hope You Read

Three Generations + the Opportunity of a Lifetime

My Mom and Grandmother

Who inspires you? For me, it’s the heart of service that my family has lived for and stood for that inspires me everyday. This is why, I am so thankful, humbled and hopeful that later this month, my mom, my grandma and I are joining a group of good-hearted and high-spirited individuals on a service trip to Guatemala through the organization the Amistad Foundation.

On our trip, we will visit Guatemala City, La Limonada (see picture below) and some of Guatemala’s villages. We will be working with the Guatemalan people to help them develop skills to grow and develop sustainable businesses and relationships. From helping their crop program to teaching them business skills, basic communication and motor skills, as well as administering eye exams and mainly–sharing love and support.

The Guatemalan Situation

La Limonada--The Largest Slum in Central America

Guatemala has recently been served a triple blow: 1) The Pacaya Volcano erupted spewing lava, rocks and debris just south of Guatemala city; 2) This past Sunday, a sinkhole in the middle of Guatemala City swallowed a whole three-story building; and 3) Tropical storm Agathe hit parts of Guatemala, El Salvador, and Honduras causing 150,000 people to evacuate due to heavy flooding and landslides. Adding to the situation, the United Nations recently reported that:

An estimated 43% of Guatemalan children below the age of five suffer from chronic malnutrition, one of the worst rates in the world.
Guatemala has been hit by one of the worst droughts in 30 years, causing their worst famine in 30 years with 2.7 million people requiring urgent aid.

#loveroofs: 7 Roofs, 7 Families, 7 Days

Where do you turn during the rainy seasons in your life? For me, it’s home–it’s family. There are families, in one of the villages (vagueness is for security reasons) we are visiting that don’t have a safe place to go when the torrential rain comes. We want to help provide them a safe home by providing them roofs over their shelter–what I call #loveroofs for they will be funded and built with love to support the growth of love. The cost to do this is about $157 per home. Our goal is to raise $1,100 to provide seven roofs to seven families within seven days!

While there, I will be able to capture photos of the people in the village and help us all connect and enjoy in this journey together. Upon my return, I will share the pictures and insights with you so you know your money went to a good cause.

How You Can Help

Can you help us raise $1,100? I’ve been looking into ways to go about this so that we can all see the progress while being transparent at the same time–and I discovered CrowdRise. I’m a first timer, but I hear good things about the platform and will be able to report to you about how it all goes. All funds donated will be donated to the Amistad Foundation who will work with their contacts on the ground in Guatemala to make this happen (and I’ll provide images and updates as well). THANK YOU

DONATE:

Go to http://www.crowdrise.com/loveroofs, and give what you can. Our goal is to raise $1,100 to provide seven roofs to seven families within seven days!

Trust me when I say that both my family and myself understand the economic times–for us, this is truly a trip based in love and faith, so know that I understand if you can’t give–but we’ll take encouragement too. I plan on sharing this post with all those on the trip–so please leave a note of encouragement below. =)

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Defining SocialButterfly–Social Change, Social Marketing and Social Media

At SB, I’ve noticed a spike in new visitors this summer who might be wondering, “What is SocialButterfly all about?” Well, I’ve been evaluating that myself, and encouraged by a few colleagues of mine, I believe it’s time for an update. As we go forward, you’ll see me working to align my work, content and chatter around this working vision: Make SocialButterfly a resource for information and dialogue on social change, social marketing and social media.

In my first post on SB, I explained that:

Defined–a social butterfly is someone who is amazing at socializing, making connections and creating conversation…appearing to ‘fly’ about the room. In the context of this Web site, it is a play on words.

‘Social‘ is taking from the term social marketing, in which marketing efforts are applied to create and influence behavior changes that are beneficial to society. In other words, depending on one’s view, it is learning to examine social issues and look for ways to ignite social change for the better.

‘Butterfly‘ is taken from the butterfly insect, which goes through a metamorphosis, and changes into a beautiful creation. Thus, this site works to promote and increase understanding surrounding the practice of social marketing by inspiring any and all to create change for the better. Then, in a ripple effect, maybe we could all become SocialButterflies in creating social change for the betterment of society.

As the header alludes, social change, social marketing and social media is a metamorphosis and we all play a role in spreading the good. It’s an evolution of an ongoing revolution. We can all be SocialButterflies. Let me elaborate:

Social Change–In the online space, and as our world becomes a smaller place, boundaries continue to become blurred. More public-private partnerships are evolving. Government agencies are reaching out to non-profits. Private sector is getting energized by government. And, this is good. Social change for social good takes a village. I was recently inspired by the discovery of Booz Allen’s “MegaComunities” concept. It mirrors a similar message that I detailed in my graduate research–emphasizing the collaboration across fields, industries and sectors. Social change umbrellas work of non-profits, journalism, activism, advocacy, health, environmentalism, social justice, human rights, public policy, lobbying, and more–for the improvement in the quality of life.

Social Marketing–Again, social marketing, on SB, does not mean social media. It means influencing behavior change for social good. Founded by marketing guru Philip Kotler and Nancy Lee, it’s the “science” behind behavior change for social good–aka social change. See the connection? Social change is the WHAT or the GOAL, social marketing is the theoretical STRATEGY or FRAMEWORK.

Social Media–Social media encompasses a variety of TACTICS and/or TOOLS. Social media marketing is best when it’s an integrated approach that complements current outreach and communication efforts, when it works to solve a problem, and is about what it enables, empowers and builds–more so than tools or information. SB looks at social media for a few reasons 1) It’s evolving itself as new tools and best practices continue to emerge on almost a daily basis; 2) Because of its fast growth and continual change, it demands savvy practitioners; 3) Because of reason #2, an active commitment to learn and engage is required, not just for me, but for all of us colleagues; and 4) It has the potential to completely change the game for social change and behavior–and in many ways, it already has–making it critical to know, understand and grasp.

But I can’t accomplish this alone. It’s going to take an active-living-breathing-charged-committed-encouraged-motivated-and-dedicated swarm of socialbutterflies to move the needle. What are your thoughts? How do you think we’re doing?

flickr credit: ~flutterby~’s

Dear May 2009 Graduate, Here’s 40 Reasons to Still Study Journalism

I am completely biased in this post because of my own studies in journalism. That said:

Newspapers are downsizing. Jobs are being cut. The journalism field is in the midst of a re-invention. Despite the landscape and view people may hold when they think of today’s journalism, enrollment in journalism school has INCREASED!

Recently on the Mizzou Mafia’s list serv (we do exist), an alum wrote about her frustration when a prospective freshman asked her about a career in journalism. She just felt like she couldn’t encourage the girl to go into a field that she felt was losing hope.

However, when my High School Senior, Class of 2009 cousin asked me about it the other weekend, I was thrilled. I still encourage perspective students and recent grads to continue in the field of journalism. To provide evidence as to why and to help spread hope in the journalism field, I write this letter:

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Dear May 2009 Graduate,

Here are 40 reasons to still study journalism:

We need journalism. As a society, we need journalism to help us be the watchdog, to speak for the people, to highlight issues and areas that need addressed, to highlight people’s voices and to protect our freedoms.
As a society, we need good journalism. We need journalism that knows its purpose and role in society. We need journalism to remember its roots, and as Walter William said in the Journalist’s Creed, we need journalism to act as a public service.
We need good journalists. We need journalists who can be jugglers. Journalists who are multi-faceted, sharp, quick, curious, creative, inventive, profound and moving.
We need journalism’s spirit. Imagine if more of this moved in our words, writing and work: Also from the Journalists Creed: Journalism…“seeks to give every man a chance and, as far as law and honest wage and recognition of human brotherhood can make it so, an equal chance; is profoundly patriotic while sincerely promoting international good will and cementing world-comradeship; is a journalism of humanity, of and for today’s world.”
We need the next generation’s talent. You grew up with technology. You care about your friends and your communities. You aren’t afraid. We need you, your ideas, your voices, your tech-saavy minds, your perspective, and your willingness to adapt, change and evolve.
Journalism teaches you to be a writer, and a good one. In just about any profession, you will be a writer at some point. Journalism teaches you how to write. And when you know how to write, people will value this talent and gift no matter what your title, job or industry.
Journalism teaches you to be a talker, and a good one. Again, in any profession, you will be called upon to speak at some point. Journalism provides you a firm foundation to know what to say, how to say it and why you are saying it.
Journalism teaches you to defend your stance, your writing and your character. When you write or talk, no matter if it’s in work, in relationships or through your passions, you will need to know why you do what you do and write what you write. You will also need to identify your limits and your “no-fly” zones/issues.
Journalism teaches you ethics. You might be scoffing. But, in j-school, they really do teach ethics, and it’s fascinating. You are reporting and telling people’s stories. These are real people and real issues that your words and actions will affect. It is not something to take lightly.
Journalism teaches you to learn on the fly. You will learn something new everyday. Some events you can’t prepare for and sometimes you must be an expert on a situation you just learned about 20 minutes ago. Get ready. (Thanks @brenda_haines for that one!)
Journalism teaches you how to ask questions, including the tough ones. The field is right there with you, and it’s got your back because people want and need to know. You ask the question not just for yourself or your editor, but because you represent “the people.” This will come in handy because in life, sometimes, it’s easy not to ask the tough ones or to think someone else will do it. But, as a j-schooler, you will learn how to take the initiative and be confident in your curiosity.
Journalism makes you look at situations, problems and issues from multiple perspectives. It gets you out of your comfort zone. Again, great lessons for life.
Journalism teaches you to be a good networker. You have to build relationships with your sources and with those gateways to your sources. You also learn how to identify resources, another important aspect of networking.
Journalism teaches you to be a good researcher. You must fact check, and fact check again. You are given an assignment and you must find out all the answers to all the questions your audience may have about your assignment so you can write the best write-up possible or capture the best video.
Journalism teaches you confidence. To succeed, especially in broadcast journalism, you have to be confident in your research, words, and actions. It also helps you identify confidence in others, which is a good talent when fact checking sources, seeking talent, choosing a mentor, finding a love interest or when making a friend.
The world becomes a smaller place. Journalism gives you the platform to meet a diverse amount of people, study diverse issues and if you want, even travel to diverse countries.
Journalism clues you into newsworthiness. You learn how to be interesting, how to make conversation, how to potentially position a business or what to cover for a blog. Newsworthiness is a subject that I think all should take a class in. For example, can you define all the elements of newsworthiness? Here’s three to get you started: proximity, timeliness and prominence.
There are cutting-edge and exciting projects developing. The New York Times just hired a Social Media Editor. People are curious if newspapers will become non-profits. Organizations are adopting journalistic principles into their work. It’s an exciting time to get started.
You can explore your creativity. Writing, photography, art direction, videography, graphic design, Web production, etc. all utilize skills learned in journalism school.
There are plenty of stories still needing to be told. @Boones6433 helped me with this one, and it’s true. So many rocks still left to uncover, in your community, state, nation and around the globe.
It’s historic. You can say you were there. You get involved in history by helping to create and influence it.
People in journalism are diverse, eclectic and interesting. Maybe I’m biased by the program I went to, but you meet people from all walks of life, varied experiences and a long span of passions. It’s inspiring and motivating.
Gives you an excuse to talk to someone in the know. Doing an interesting piece on dairy recall in stores across the nation? This gives you a perfect reason to try and get in touch with someone at Baskin Robbins or the U.S. Department of Health and Human Services. Better yet, do graduate research on any topic you find interesting and find a way to interview people “in the know.”
You grow broad shoulders. People will critique your work. If not an editor, then your readers. You learn to brave the wind, and it makes you a better person for it, even beyond the world of journalism.
Make the right decision the first time. Enrollment of older adults in journalism is increasing. Some reasons are because of its appeal, the breadth of skills it teaches and the variety of doors it opens. Don’t not go to j-school because you are afraid nothing will come of it. Have a better reason for an alternative than fear.
You can reach more people than ever. With the help of evolving technology, today’s stories have the capability to be heard around the world instantaneously.
You can be you. According to Mark Glaser at PBS, Web technologies and blogs offer reporters the ability to “explain their conflicts of interest in greater detail, leading to more transparency. Plus, online writing tends to be more personal, giving reporters, editors and news anchors the chance to be more human and connect with their audience in deeper ways.”
It’s easier to freelance. With blogging and others sites like Craigslist, E-Lance, iFreelance and others, jobs are literally right at your fingertips.
There are internships galore that you can start doing now. Because of the economic crunch many journalism organizations are facing, the amount of internships have increased….everywhere. With some creativity and some luck, you can even make your own internship opportunity anywhere you want. Journalism can truly be an entrepreneurial field that you define and mold.
There are top-notch universities with amazing learning labs. For some of the top ones, check out Missouri’s School of Journalism (my alma mater), Columbia, NYU, and Northwestern.
Inside information is easier to attain. According to the Online Journalism Blog, “wikileaks and the like” have make it easier for people with sensitive information to bypass censorship, making information more available.
It’s less costly to do. The Online Journalism Blog also notes how today’s journalists can conduct interviews over Skype or through email for free.
You mom will be proud. You can have a moment of nano-fame when you first get “published” and the byline says your name. Keep it, frame it, dance around and call your mom. I admit I did exactly that.
You will know how to mediate a conversation. The journalism profession teaches you how to keep conversation going person to person or within groups both small and large. This is helpful for work meetings, making small talk or even arguments amongst friends.
You will learn how to multi-task. Your phone is ringing with a hot new lead. You have a deadline in a two hours. You still need to fact check. You need to follow-up to some emails and you have a meeting in ten minutes. Yay, like, I said earlier, jugglers.
You can make a difference. Cliche? Maybe. But you can. Depending on your interests and passions, you can make a difference. I used to report for Adelante on Mid-Missouri’s Latino population. We made a difference as we were the only print voice for Latinos in all of Mid-Missouri by bringing attention to worker conditions, immigration issues and health conditions just to name a few.
You will learn tangible skills. Studying journalism, you will be able to develop tangible skills. Not just writing, interviewing and researching, but also Web literacy, photoshop techniques, Flash, Studio 8, Videography, video editing, and many more.
You can pursue graduate education. There are many top-notch graduate programs that can be leveraged to open new doors and opportunities. As I like to say, in journalism, you can own your education. Love the art of journalism, but interested in public health but also like to travel? Then, do a graduate fellowship or research project abroad covering community health. Like studying how technology affects communication? Then, create your own research study to measure an organization’s Diffusion of Innovation.
It changes everyday. This is more true nowadays than ever before. The field is constantly evolving. Sure, stories may last longer, but being a journalists means different assignments, different interviews and different situations. You won’t be bored.
Twitter tweeps agree that studying journalism is invaluable. Don’t believe me? Then ask these tweeps:

The goal is to get to 50. I’ve done the first 40. Going with the whole co-creation concept and knowing SB readers are smart and savvy, I figure you’ll have some reasons of your own to expand the list! =)

flickr credit: Jonathan Pobre

************ (from the comments):

#41: Headline writing is great practice in a social world. With only 140 characters on Twitter and the increasing need to be short, simple and to the point. @brenda_haines reminds us that headline writing is great practice for Twitter posting.

#42: MerAnda added–Being a reporter means your job will be cooler, or at least perceived as more interesting, than 95 percent of the kids you went to high school with. When someone asks what you do, they can’t help but want to know more when you say you’re a journalist.

#43: MerAnda added–Even if you don’t get rich (and you probably won’t), you will at least have some great stories to tell. What’s the craziest crash, destruction or natural disaster you’ve ever seen? What was the best performance or speech you’ve attended? Who’s the biggest celeb you’ve met? Most people have responses to these. You will be able to not only top most of them, but because you’ve been trained to notice and remember details, your story will be more vivid and interesting.

#44: MerAnda added–You’ll learn to find interest in subjects you’re not naturally interested in. That will make you a more well rounded person, not only in journalism but also in life.

#45: MerAnda added–Journalism can take you anywhere. There is no geographical limit to stories waiting to be told. And with the Internet and freelance opportunities, there are few limits on the outlets and methods in which those stories can be shared.

#46: MerAnda added–You don’t have to wonder if people read what you write. The proof is there in black and white. There are people responding to your stories, in letters to the editor or story chats or through blog posts or calls to you.

#47: MerAnda added–You don’t have to work 9 to 5. In fact, you probably won’t. (SB: I would also add that you won’t work 9 to 5. You will probably be on call around the clock and find yourself working at odd hours, especially the more technology evolves. This, at times, can create more flexibility, but also teaches you some mean time management skills.)

#48 MerAnda added–Strangers will recognize you, if not by sight, then by name. Your byline may be small and easy to skip over skimming the publication, but the people who care about the topic you cover, know who you are and are familiar with your work.

Do you consider yourself an activist?

There are certain people you get really excited about meeting. One of those people for me was Geoff Livingston. A couple of weeks ago, I finally got the chance to meet him in person. During our conversation, he referenced me as an activist.

This was another first for me. I know Geoff said it with love, but no one has ever called me that, and I found myself pondering: Do I consider myself an activist? So, I let it marinate. And I came to three conclusions:

1. I do consider myself an activist. But then comes the question, what am I advocating for? I feel the answer to this question will continue to morph, evolve, and develop with time. For the longest time and presently, I am an advocate for a cure to multiple sclerosis. I’m also an advocate for my family, for human rights, for literacy and for social good. It may be cliche, but the quote, “Stand for something, otherwise you stand for nothing.”

Well, when my name is called, I want to feel confident about where I’m standing and why. This blog helps document my approach to activism as it’s deeply rooted in the belief I have in the process of social marketing and behavior change.

2. Being considered an activist is a good thing. I consider it a badge of honor. I know the word “activist” itself carries with it many ideas and immediate connotations from a variety of people, which is all great and dandy. However, what I realized was more important, was what it meant to me. I started thinking of others that I would deem “activists.” Maybe I’m just a little too on the optimistic side, but I first thought of those like Susan B. Anthony, Martin Lurther King Jr., Nelson Mandella, and my family.

You see, I feel like I come from a lineage of activists so to speak. One, my grandfather of about five generations ago was a Cherokee Indian Chief. Another super great uncle was an abolitionist with John Brown and was actually hung with him as documented in the book Man on Fire. Though I know that one is a bit extreme, there was my great-grandpa Russel who was a teacher…A teacher who lost his job because he didn’t believe in the segregation of his classroom. To carry on the torch and encourage others to join, well, to me, that’s a good thing.

3. This, inherently, implies action. The word itself carries the word “act” in it. Are there “activists” that you don’t agree with? Yes. Are there activists with bad intentions? Yes. Are there activites who use approaches you don’t agree with? Yes. But, then, if that’s the case, act on it. =) Being an activist is what you make of it.

Find your voice. Channel your purpose….and I think you’ll find that you will want to ACT on whatever you feel called or led to do more than ever. Are you with me?

(*I hesitated writing this post, because I thought the word “activist” might lend itself to be controversial. But then I thought, hey, SB readers are pretty smart folks. They’ll have some good insights to stretch me even further on this. I’m counting on it. In the meantime, thanks Geoff for the compliment!)

flickr credit: RockChalk Jayhawk, John Rover

Lessons from the Incurable Optimist

I write this post purely out of inspiration gained from one Incurable Optimist–Michael J. Fox. I knew I chose him as my favorite actor when I was 8 years old for a reason.

During Michael J. Fox’s “Adventures of an Incurable Optimist,” I found myself live-tweeting inspirational quotes, thoughts and ideas from the show. As a gift for a job well done this week, I encourage you to check out the points below and remember 1) that hope is alive and 2) it is attainable.

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“As hard as things are right now, there is something happening with people…people reaching out and helping each other.”

“Maybe that’s where hope comes from. If I could do everything, I would have no reason to be thankful for hope.”

“I’ve discovered it’s not always about winning…it’s about accepting yourself” -MJFOX (Do we do this enough? Remember to celebrate.)

Did you know that the Bhutanese officially measure GNH: Gross National Happiness. It just makes sense when you think about it. They base this on the belief that a commonality of the human experience is to be happy.

“Optimism is contagious…Happiness is contagious. You can give it out in handing out newspapers.” -Michael J. Fox

Is there a link between optimism and creativity and the arts?

“For everything this disease has taken, something of greater value has been given…After everything with Parkinson’s, I’ve learned that what’s important is always making that one step count.”

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httpv://www.youtube.com/watch?v=sKk8Wyap7sE

“Optimists are open to alternatives in the face of adversity.”

So I ask you: Do you consider yourself to be an optimist? I think if we can attain just an ounce of the optimism, joy and connected-ness that I witness in Michael J. Fox, my mom, my friends, the dear elderly man in my building who smiles and loves the moment in a simple hello….then I think we’ll all be okay.

flickr: Shanissinha

Expert versus Asset: Which One are You?

I’m going to warn you. Some people are going to view this article as radical. In recent weeks, there’s been lots of articles and conversations that denounce the expert, calling them carpetbaggers or government gadget gurus or what have you.

In my humble opinion, those that are experts are only referred to as “experts” by other people. This is one reason why they are experts….because they denounce their own “expert-ism.”

These are the people we love. The people that are life-long learners, not in a cliché way, but by role-modeling through action. They aren’t afraid to try new ideas or to spend extra time stretching an already vetoed idea. They experiment. They are not in a leather chair with shiny Italian shoes, but they are in the jungle of the marketplace navigating knowledge, ideas and society for applications of thought. True experts, also fail at times. But they learn from it, tweak it and make it better.

Last week on Twitter, I had a thought and shared it: “Don’t be an expert. Instead, become an industry-valued asset. The difference? One works for himself and his own knowledge base, the other, wants to be valuable and enjoys collaborative efforts.

Now I don’t know about you, but I would much rather work with someone who wants to be valuable. These are the people that do any task just because it needs to get done, even if it’s not in their official job description. These are the people:

that will admit when they don’t know something. But come to your office the next day sharing what they learned from doing some extra research the night before.
that know that everyone can teach them something, from the doorman to the man with his name on the door.
that first listen and observe in the meeting, rather than interrupt and share their ideas first.
that ignore their job description and take initiative whether its making copies, to binding the reports to adding in two-cents on a proposal, to in effect, get the job done.
that puts themselves second and the client, task, job, person first. They avoid inter-office politics/chatter to make sure that the client doesn’t suffer.
that recognize that they don’t deserve anything, but they earn everything.

People who want to be valuable don’t wait for people to come to them; instead, they roll up their sleeves and say, I’m ready. What do we need? In fact, my family has the saying that if you even have to ask: How can I help? Then you aren’t helping, because helping=doing. Perhaps once we separate those who want to be experts and those who want to be assets, the value of that employee and the work given will shine.

Not to be on a soapbox (okay, maybe a ramp), but perhaps you are an expert. But are you sensitive to how your colleagues and those in your industry react to the word “expert.” Perhaps, we need a new word for you, or perhaps you can angle yourself to be an “industry valued-asset.” Call it a game of the tongue, but words have meaning, as does action. What are your words saying and your actions doing?

In your eyes, what are some ways you differentiate between an expert and an industry-valued asset? What are other ways people can make themselves “valuable” in your eyes?

photo credit: jeannie86

Words of the Year for 2008: What’s Yours?

One of the NY Times 2008 Buzzwords

2008 was a big and busy year, can you imagine having to choose just ONE word to describe it? Just ONE?!? Some of our favorite sources share what their “Words of the Year” are below:

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New OxFord American Dictionary: hypermiling. According to the Web site, Hypermiling was coined in 2004 by Wayne Gerdes and means “to attempt to maximize gas mileage by making fuel-conserving adjustments to one’s car and one’s driving techniques.” In 2008, with the soaring gas prices, many of found ourselves “hypermiling” or just miling…by running/walking on our two legs to work!

Merriam-Webster: Bailout. Does this one even need describing? According to the Web site, “bail out” is defined in Merriam-Webster’s Collegiate® Dictionary, Eleventh Edition as “a rescue from financial distress.” In 2008, the word received the highest intensity of lookups on Merriam-Webster Online over the shortest period of time. Other contender’s in Merriam-Webster’s top ten include: vet, socialism, maverick, rogue, misogyny, turmoil, trepidation, bipartisan, and precipice…All so positive sounding, don’t you think?

The New York Times. The Times, on the other hand, has chosen it’s set of “buzzwords” for 2008. These words include “Obamanation,” “Frugalista,” “Staycation,” “DigitalCliff,” “Fail,” and many others.

Webster’s New World Dictionary: Overshare. With popular votes taken and input from their editors, overshare was this year’s choice. According to the Web site, “overshare” is a verb that means to divulge excessive personal information, as in a blog or broadcast interview, prompting reactions ranging from alarmed discomfort to approval. In 2008, with information-mania and the economic problems as well, overshare can have stand for a plethora of meanings and correlations.

Global Language Monitor: Change. The other two in the top three were bailout and Obamamania.

SocialButterfly’s 2008 Word of the Year: Influence. For better or worse, as a buzzword, an academic concept or in terms of personal reflection, the word influence was spoken of, talked about, measured, desired, hated, calculated or loved. Thus, for me, the term “influence” describes 2008. (Web 2.0 was a close second, but that term has just gotten…grilled well and overdone.)

Twitter. In Twitter style, I asked SB follow-ers what their word for 2008 would be. One the respondents even mentioned that “Twitter” would be their word for the year! With the spike in news (and usage of Twitter) increasing daily, seems to make sense.

What do you think? Do you think these words say “2008?” Look forward to reading in the comments, what you would choose as your 2008 Word of the Year? Or, you can be like the American Dialect Society, and wait until January to reveal. They are taking nominations now. =)

Illustration by Jessica Hische
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Happy Birthday SocialButterfly…and Me!

Today marks SocialButterfly’s 1-year birthday.

This past year was full of surprises, new adventures, and has been such a great whirlwind that I feel much like the kitten in the picture – trying to catch my breathe and “paws.” My anthem for 2008 was “Too Blessed to be Stressed,” and many times, I found myself needing to be reminded of just that.

This past year, I:

Moved 4 times, one being from the middle of the Missouri River in Columbia, Missouri to the row houses of Capitol Hill.
Have been deliriously happy as a new bride-to-be. After a two-year, long distance relationship, my honey and I are now sharing the same city and enjoying building a new life together. Bless our hearts, we looked at 33 different places in DC before we decided upon our current apartment. Needless to say, I felt like we had earned our real estate licenses!
I graduated grad school, finished a fellowship, wrote and presented my thesis paper across the pond, and began a full-time gig doing what I love – social marketing and social media marketing.
Worked with a total of about 8 part-time volunteers, including my parents, one of my best friends, and a few people from our community in Arkansas, through a grassroots effort, created and built a fund raiser for Multiple Sclerosis and raised over $70,000 in one night – making my total efforts in four years of MS fund raising a total of $325k+.
Made many new friends and colleagues that continue to inspire me through Changebloggers, motivate me through connections on Twitter and online community, support me in my development and run the race with me….so to all you readers and friends, I hope I have done the same for you in return. If not, give me a little kick in the pants, and I’ll get going.

For 2009, who knows what will be next….but I promise you, we’ll be sure to keep it interesting. As a fellow reminder to both myself and my readers, keep perspective, and as a friend of mine once told me, “Keep the main thing, the main thing.”

Not only is it the blog’s birthday this week, but it’s also mine…in case the title through you for a loop. =)

flickr credit: loveberries
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What Coffee Has to Teach Us about Adversity

With the economic hardships–both current and foretold–upon us, the coffee we drink every morning offers up a daily reminder of the hope we can find. The following is an email my mother sent to me, that offers the following challenge: In times of adversity, how do you respond? Are you a carrot? An egg? Or coffee? I promise, you will never look at a cup of coffee the same way again.

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A young woman went to her mother and told her about her life and how things were so hard for her She did not know how she was going to make it and wanted to give up, She was tired of fighting and struggling. It seemed as one problem was solved, a new one arose.

Her mother took her to the kitchen. She filled three pots with water and placed each on a high fire. Soon the pots came to boil. In the first, she placed carrots; in the second, she placed eggs; and in the last, she placed ground coffee beans . She let them sit and boil; without saying a word.

In about twenty minutes she turned off the burners. She fished the carrots out and placed them in a bowl. She pulled the eggs out and placed them in a bowl. Then she ladled the coffee out and placed it in a bowl. Turning to her daughter, she asked, “Tell me what you see.”

“Carrots, eggs, and coffee,” she replied.

Her mother brought her closer and asked her to feel the carrots. She did and noted that they were soft. The mother then asked the daughter to take an egg and break it. After pulling off the shell, she observed the hard boiled egg. Finally, the mother asked the daughter to sip the coffee. The daughter smiled as she tasted its rich aroma. The daughter then asked, “What does it mean, mother?”

Her mother explained that each of these objects had faced the same adversity: boiling water. Each reacted differently. The carrot went in strong, hard, and unrelenting. However, after being subjected to the boiling water, it softened and became weak. The egg had been fragile. Its thin outer shell had protected its liquid interior, but after sitting through the boiling water, its inside became hardened. The ground coffee beans were unique, however. After they were in the boiling water, they had changed the water.

“Which are you?” she asked her daughter. “When adversity knocks on your door, how do you respond? Are you a carrot, an egg or a coffee bean?”

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Activity. Think and reflect. In times of adversity? How do you react?

Am I the carrot that seems strong, but with pain and adversity do I wilt and become soft and lose my strength?
Am I the egg that starts with a malleable heart, but changes with the heat? Did I have a fluid spirit, but after a death, a breakup, a financial hardship or some other trial, have I become hardened and stiff? Does my shell look the same, but on the inside am I bitter and tough with a stiff spirit and hardened heart?
Or am I like the coffee bean? The bean actually changes the hot water, the very circumstance that brings the pain. When the water gets hot, it releases the fragrance and flavor. If you are like the bean, when things are at their worst, you get better and change the situation around you. When the hour is th e darkest and trials are their greatest do you elevate yourself to another level? How do you handle adversity? Are you a carrot, an egg or a coffee bean?

“May you have enough happiness to make you sweet, enough trials to make you strong, enough sorrow to keep you human and enough hope to make you happy. The happiest of people don’t necessarily have the best of everything; they just make the most of everything that comes along their way.”

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Work Hard. There’s No If’s, And’s or But’s About It.

I recently watched Gary Vaynerchuck, of Wine Library TV, deliver at the Web 2.0 Expo…on YouTube. And, when you’re feeling down, feeling like, you’re giving up too much of life, or that breaking into the social media mold is just ‘too hard’ or you’ve gotten lost within this space. Watch this. It’s a good kick in the pants.

httpv://www.youtube.com/watch?v=EhqZ0RU95d4

(Note: There is some foul language, but like I said, it’s’ a good kick in the pants.)

Gary V. presented about “Building Personal Brand Within the Social Media Landscape.” I often get this question through email, speaking with others and students too. I agree with Gary in this video.

There are no shortcuts. —–> (There are smart cuts.)

There are no excuses. —–> (There’s time management.)

There is no one else to do it. —–> (There’s only yourself to motivate.)

And it’s called: HARD WORK. Now get going. =)

(Thank you Mike Kujawski for sharing this item!)
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