About

 

A butterfly goes through change. Using social marketing and digital technologies, we too can create a metamorphosis in our own homes, our communities and our world. We can be socialbutterflies.

Where should we fly and how?

Our world faces many problems. Prioritizing these problems, let alone identifying them, can be a challenge. Enter social marketing. Social marketing is a growing movement that provides an evidence-based approach to achieving social change. How? By influencing and changing attitudes, beliefs and behaviors. With the emergence of digital technologies and the expansion of democratic communications, how we do social marketing and social change is going through its own metamorphosis. Enter SocialButterly. Here, we focus on achieving social change through:

  • Social Innovation
  • Social Marketing
  • Social Technology

Learn more about how this blog intertwines these concepts to inspire good.

Will the Real Social Marketing Please Stand Up?

As many would have you believe, social marketing does not equate to social media marketing. The term “social marketing” was first coined in 1969 by researchers Gerald Zaltman and Philip Kotler who defined social marketing as a way to achieve social objectives by applying marketing principles (product, place, promotion and price). Social marketing is not merely communication or education, but is about creating and influencing behavior and attitude changes as a means to increasing individual and community well-being.

The method is rooted in public health communications but applies across the realms of civil rights, environmental, social and international issues. Today, because applications and uses of social marketing are growing, it has an evolving definition. These posts can refer you to additional commentary on this issue:

Who is a social marketer?

My answer: Anyone can be. When a person is cultivated with the belief that they can achieve anything, that anything is possible…it is infectious. Traditionally, social marketers are found in the public sector–in government, with non-profits and at foundations. This is because social marketing isn’t profit driven–but driven by achieving social good.

If you want to work at the intersection of passion and purpose, then you are a socialbutterfly. Whether you have yet to find your wings or are already helping others fly, this blog is for you.

This site serves to:

  • Inspire the use of social marketing as an approach to social change by discussing current trends, research and work in action.
  • Showcase how social marketing and social technologies can come together to create sustainable social change.
  • Provide a resource for social marketing networks and practitioners to learn, grow and fly.
  • Discuss how we make our world better.

This text and site is under copyright and requires the author’s permission to use. Feel free to contact her at abornkessel@fly4change.com.

Creative Commons License

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.


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8 thoughts on “About


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    Mike Kujawski

    This is great stuff, I’ve added you to my blogroll. I don’t know if you’ve been following the discussion on the Social Marketing ListServ concerning the confusion of the two concepts. I will be running a workshop across Canada this year with Jim Mintz where we will spend one day talking about Social Marketing and one day about Social Media Marketing. I will be listing your blog in my recommended references section for course participants.

    I noticed you subscribe to my blog as well. If you haven’t already, be sure to update the rss feed since I recently moved my blog to a new domain.

    Cheers,

    MK


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    Ted Bailey

    Hello,

    My name is Ted Bailey and I’m the Manager of Social Media for the Advertising Council in New York. We have a new e-newsletter, (the Ad Council Creative, http://www.adcouncilcreative.org,) that highlights the wonderful creative developed each year by the industry’s leading advertising agencies that donate their time and talent to the Ad Council’s critical issues. Ad Council Creative features interviews with top US agency executives including McCann Erickson New York’s Chairman, Nina DiSesa, and GSD&M’s Idea City president, Roy Spence and BBDO’s former Chairman Phil Dusenberry.

    Do you think there would be a way to promote the newsletter on your site? Would it be of interest to the people that visit your site? is there a simple way to post the link?

    Look forward to connecting!

    To subscribe to this free e-newsletter, http://www.adcouncilcreative.org


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    Karen Campbell

    great blog


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    Selin Soyak

    I am writing my master thesis on this topic, so your site is wonderful to read…….just knowing there is a movement towards this is uplifting. Especially for me who just finished my Marketing MBA! Thank you, I have enjoyed it so far.


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    Hilary

    I’m collecting Social Marketing websites as I’m interested that efforts are being taken to fight the business world with its own psychological tools. People have been sold on selfish, greedy behaviour in the West for long enough. As someone I read on one of these site wrote, why should the devil have all the best tunes?


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    socialbutterfly4change

    @Hilary Thanks for the props! Let me know if you need any help in gathering social marketing sties, etc. We need all the social marketers we can to fuel the movement. =)

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